Senior Business Analyst, Amazon

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

The Senior Business Analyst, Amazon is a critical member of the Haleon commercial sales organization, responsible for leading business intelligence, analytics, and reporting capabilities that support the Amazon business. This role transforms complex internal and external data into actionable insights that drive growth, improve operational effectiveness, and support strategic decision-making.

Working closely with Sales Leadership and cross-functional partners, the Senior Business Analyst owns data management processes, product catalog maintenance, Power BI reporting solutions, and business performance analytics. The role also supports key internal and customer-facing business reviews through data-driven recommendations and executive-level storytelling.

• Own the management of internal and external data sources, ensuring data accuracy, consistency, and availability.
• Develop and maintain product/item catalog structures and categorization methodologies to support reporting and analysis.
• Design, build, and continuously improve Power BI dashboards and reporting tools.
• Drive improvements in data governance, reporting automation, and process efficiency.
• Partner with internal teams and external providers to enhance data quality and reporting capabilities.

• Own weekly, monthly, quarterly, and annual performance reporting for Amazon.
• Utilize Power BI, Amazon Vendor Central, Edge Market Share, Flywheel Commerce Cloud, Profitero, Circana, and internal systems to monitor business performance.
• Analyze complex datasets to identify trends, risks, opportunities, and key business drivers.
• Deliver actionable insights and recommendations to support sales, market share growth, profitability, and operational performance.
• Create executive-ready dashboards, scorecards, and presentations for leadership teams.

• Own analytical support for internal and external Weekly/Mo./Qrtly. Business Reviews
• Lead performance and brand in-depth analysis
• Develop executive-level materials that clearly communicate performance, opportunities, risks, and recommended actions.
• Support customer planning and strategic initiatives through category and market insights.

• Partner with Sales, Marketing, Supply Chain, Finance, Media, and Category teams to deliver business objectives.
• Act as a trusted advisor by providing data-driven recommendations that influence strategic decisions.
• Communicate key business trends and insights to senior leadership and external partners.
• Lead reporting and analytics initiatives that improve decision-making across the organization.

• Bachelor’s degree
• 3+ years of experience in business analytics, sales analytics, business intelligence, or related analytical roles.
• Advanced proficiency in Power BI, Excel, and data visualization tools.
• Experience managing large datasets and translating analytics into actionable business recommendations.
• Strong analytical, communication, and problem-solving skills.

• Experience supporting Amazon, eCommerce, omnichannel retail, or CPG businesses.
• Experience with Circana, NielsenIQ, IRI, Flywheel Commerce Cloud, Profitero, Amazon Vendor Central,…