Brand Manager, TUMS

# Brand Manager, TUMSHaleon
· Warren, Michigan
· Posted Yesterday Full-Time Apply Now  Share:## About this role Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As
** Brand Manager, TUMS**, you will help accelerate the growth of the **#1 market share leader in heartburn relief**, shaping what’s next for one of Haleon’s most iconic brands.

You’ll lead a high-performing team and play a pivotal role in driving
** innovation, cultural relevance, and breakthrough consumer engagement**—unlocking new ways for TUMS to win with today’s consumers.

This role is built for a
** modern and experienced brand builder**—someone who moves fast, challenges conventions, and turns insight into action to fuel growth.
** What You’ll Do
**** Drive Growth Strategy
*** Serve as a key voice for TUMS in
** innovation development**, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy
* Partner with the Brand Director on
** commercial planning and long-term growth strategy
*** Identify and unlock
** incremental growth opportunities
** across retail, eCommerce, and new distribution
* Lead performance tracking discipline, translating POS and panel data into
** clear actions and impact
**** Lead Breakthrough Execution
*** Own delivery of
** 360° marketing plans
** for priority innovation launches, driving strong in-market performance with agility
* Lead
** claims development and in-market superiority**, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams
* Champion
** social-first and creator-led work
** that drives relevance, talkability, and brand momentum
* Partner with agencies to deliver
** bold, platform-native creative
** that breaks through
** Enable Media & Performance Excellence
*** Partner with Media to optimize
** ROI, reach, and channel mix**, meeting consumers where they are
* Use data and insights to continuously
** test, learn, and accelerate performance
**** Lead & Develop Talent
*** Manage and develop a team of
** Associate Brand Managers**, fostering a high-performing, growth-oriented culture
** Who You Are
*** A
** growth-oriented brand builder
** energized by creating what’s next
* Fluent in
** modern marketing**, including social, culture, and digital ecosystems
* Comfortable navigating ambiguity with a
** bias for action and speed
*** Insight-driven, with strong instincts grounded in
** data and consumer understanding
*** A
** collaborative leader
** who can influence and align cross-functional teams
*** The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
****** Why you?***==============
*
* Basic Qualifications:

*** 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
* Proven ability to launch or scale new products, platforms, or ideas
* Strong project management and cross-functional leadership skills
* Experience managing agency partners and external vendors
* Solid business acumen, including financial ownership and performance management
** Why This Role
** This is an opportunity to have
** real, visible impact**—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives.
* The salary range for…