Vice President, Community Impact

Description

The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts.

Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors, fueling over 543,000 tourism-related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world-class culinary scene while supporting local restaurants and hospitality professionals.

Dine LA has become one of the largest restaurant weeks in the nation—featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin-recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26 matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time.

With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world.

The Vice President, Community Impact serves as a key member of the executive leadership team, partnering closely with the President & CEO to advance Los Angeles Tourism’s community engagement, sustainability, accessibility, and stakeholder relations initiatives. This role acts as the primary liaison to city and county government agencies, tourism industry partners, community organizations, and advocacy groups, while leading efforts to ensure tourism growth is responsible, equitable, and aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Vice President will drive strategic programs that enhance visitor experiences, support inclusive economic development, strengthen community relationships, and position Los Angeles as a global leader in sustainable and accessible tourism.

• Working directly with the President & CEO, the Vice President, Community Impact will serve as LA Tourism’s primary liaison with the Los Angeles City Tourism Department (CTD), including direct collaboration on development and implementation of the City’s Tourism Master Plan. This role will also be responsible for working with CTD and LA Tourism’s Stakeholder Relations Committee to develop effective communications strategies to educate key external stakeholders regarding tourism’s significant positive impacts to all Angelenos.
  
  In addition, the Vice President will serve as the organization’s primary liaison with officials from the County of Los Angeles (30%)
• Serve in a leadership capacity with key external organizations, including local chambers of commerce, business improvement districts, California Travel Association, Visit California, Destinations International, and U.S. Travel Association. This includes partnering with the external consultant retained to develop a comprehensive, holistic visitor experience strategy for the greater LA region, as well as assuming long-term ownership of this initiative following completion of the consultant’s work.
  
  (20%)
• Oversee efforts to ensure that tourism to Los Angeles is delivered responsibly, equitably, and sustainably. Utilizing the framework of the United Nations Sustainable Development Goals (UN SDGs), this role leads LA Tourism’s strategies regarding sustainability (as broadly defined by the UN SDGs), with a particular focus on accessibility, workforce development, equitable economic growth, and resident perceptions of the tourism sector. The…