Senior Director, HCP Strategy & Content

Role Summary

• Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior.
• Build HCP-facing work with clinical and commercial credibility so the field trusts it and payers respect it.

• HCP commercial strategy and value proposition
• All HCP-facing content, materials, and messaging for the franchise
• Medical education strategy and peer-to-peer engagement programs (in partnership with Medical Affairs)
• HCP field enablement: arm the field with everything needed to be effective
• HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
• Partnership with enterprise Sales on field execution and messaging pull-through

• Build HCP-facing strategy and content with clinical and commercial credibility
• Lead without owning the sales organization: set field strategy and enablement for Sales execution
• Coach and develop content and strategy talent

• Bachelor's degree required; advanced degree preferred
• 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
• Demonstrated experience building HCP segmentation and targeting tied to prescribing outcomes
• Experience partnering with a national or regional sales organization on field execution

• Track record building memorable brand ideas and campaigns for HCPs
• Medical education or peer-to-peer program experience