Business Development Representative; Pittsburgh or Washington, PA

Business Development Representative

Full Time position located in Pittsburgh or Washington, PA. The BDR reports directly to the Senior VP, Operations and works closely with marketing department leadership. The BDR creates, updates, and executes a strategic marketing and referral development plan for assigned programs, driving patient growth through outreach and community engagement. The role involves traveling up to 75% of the time.

Business Development & Growth

• Develop and execute a regional business development plan aligned with Bay Mark and business line’s strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.

Referral Network Development & Account Management

• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network:
  Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow‑up with active partners.
• Account management:
  Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement, relationship growth, and ongoing follow‑up to support sustained patient access and program growth.
• Partnership satisfaction:
  Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).

Patient Engagement & Reactivation

• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care; collaborate with internal teams to coordinate follow‑up calls, share updated program information, and remove barriers to re‑entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re‑entry, and access to care.

Community Outreach & Engagement

• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, community partners, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, faith‑based and community recovery organizations to facilitate patient referrals and expand access to care.
• Represent Bay Mark and associated brands at key community and professional events and conferences to promote awareness of available services.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of available services.

Internal Collaboration

• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
• Lead and participate in team calls and meetings, sharing insights and recommendations for improving outreach and conversion.
• Collaborate with the Marketing Department in the development and refinement of print materials, paid advertising strategies, website content updates, and initiatives to enhance program visibility through social media and search engine optimization (SEO), ensuring alignment with organizational branding and growth objectives.

Reporting & Performance Tracking

• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up‑to‑date tracking of outreach activity, referral sources, admissions generated, and partner engagement within designated systems or CRM tools.
• Monitor and report on referral‑to‑admission conversion rates, identifying trends, barriers, and opportunities for improvement.
• Collaborate with Admissions, Operations, and Leadership to review performance metrics and implement corrective actions when growth targets are not met.
• Lead and participate in performance review meetings and present updates on regional growth, outreach initiatives, and referral trends.

Other Duties

• Travel…