Operations Manager

Description

Job Title: Branch Manager
- Crane Works & Rental Works

Location: Lanett, AL

Reports to: General Manager – Crane Works & Rental Works

FLSA Status: Full-time, Exempt

Schedule: 7:00am-5:00pm

Crane Works/Rental Works is a leading provider of crane, lifting, and specialized equipment solutions serving the construction, industrial, infrastructure, energy, and commercial markets. Through a commitment to safety, reliability, and exceptional customer service, we offer comprehensive crane rental, equipment rental, transportation, maintenance, and project support services across the Southeast and beyond.

Our team is built on a foundation of integrity, operational excellence, and continuous improvement. We take pride in developing talented employees, investing in modern equipment, and delivering solutions that help our customers complete projects safely, efficiently, and on schedule. At Crane Works and Rental Works, employees have the opportunity to contribute to a growing organization where teamwork, innovation, and professional development are valued every day.

The Operations manager – Crane Works & Rental Works is the senior local leader responsible for building and leading a newly established branch in the area. This role combines commercial leadership, operational execution, team development, customer service, safety, asset utilization, and branch profitability across both Crane Works and Rental Works.

The successful candidate may come from a sales, operations, branch management, equipment rental, crane, construction services, transportation, industrial services, or related field-service background. The company is seeking a practical, hands‑on leader who can grow the market, develop customer relationships, lead people, manage branch performance, and ensure the branch operates safely, efficiently, and profitably.

The Operations manager will work closely with General Managers, Sales, Service, Dispatch, Safety, Human Resources, Finance, and other departments to establish branch operating rhythms, support revenue growth, improve customer satisfaction, and drive accountability across the team. The role requires discretion and independent judgment in evaluating branch performance, prioritizing resources, solving problems, and implementing strategies that improve safety, service, efficiency, and profitability.

As part of the company’s continued growth, this position will help launch and scale the branch by building a local customer base, establishing disciplined operating processes, recruiting and developing the initial team, coordinating Crane Works and Rental Works resources, and creating a strong branch culture centered on Safety, Service, and Excellence
. The ideal candidate will have an entrepreneurial mindset, strong business judgment, and the ability to lead through influence as well as direct management.

This role is designed for a well‑rounded branch leader and may be a strong fit for either a commercially oriented candidate who has led sales growth and customer development or an operations‑oriented candidate who has managed people, equipment, workflow, service, dispatch, and branch execution. The strongest candidates will be able to connect both sides of the business: growing revenue and customer relationships while ensuring safe, reliable, and disciplined operational performance.

• Provide overall leadership for Crane Works and Rental Works branch operations, sales execution, customer service, team development, and market growth.
• Build the branch’s local market presence by developing customer relationships, identifying target accounts, supporting outside sales activity, and…