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Job Description & How to Apply Below
BC Dairy is a leader in the dairy industry, undertaking activities in marketing, nutrition, education and policy advocacy. We represent and support BC dairy farmers and work to strengthen the long‑term health and sustainability of the dairy sector within Canada’s supply‑managed system.
We believe we are better together for Canadian dairy. Our mission is to inspire, innovate and collaborate to build a healthy Canadian dairy industry. Guided by our core behaviours – Think Bigger, Win‑Win, Fact‑Based, Care and Accountability – we prioritise disciplined stewardship, collaboration and measurable impact.
BC Dairy supports British Columbia’s dairy producers by delivering programmes, services and sector initiatives that strengthen on‑farm success and build public trust in dairy.
We work collaboratively with producers, government, industry partners and national/provincial organisations to advance excellence in quality, sustainability and preparedness.
The Opportunity
As Director, Producer Services you will provide strategic leadership for BC Dairy’s province‑wide producer services portfolio and serve as a senior liaison between dairy producers and the organisation. Reporting to the General Manager, you will set the strategic direction, priorities and performance expectations for a multi‑disciplinary team delivering producer support (including on‑farm programme support), producer engagement, knowledge translation and transfer (KTT), pro Action programme administration, emergency management preparedness and producer‑focused research and sustainability initiatives.
You will represent BC Dairy in Western Milk Pool (WMP) working groups and, as assigned, in national committees – bringing forward producer perspectives and ensuring delivery aligns with organisational strategy, compliance requirements and stakeholder expectations.
About You
You’re a passionate dairy professional who brings credibility with producers and a practical, service‑first mindset. You care about on‑farm success and translate strategy into clear priorities, strong follow‑through and programmes that producers trust and use. You’re equally comfortable listening in a barn aisle, facilitating a room and partnering with government and industry stakeholders to move work forward in a complex, supply‑managed environment.
You build strong relationships with producers and can navigate sensitive issues with respect, discretion and good judgement.
You lead with clarity – setting direction, defining service standards and creating accountability so work is delivered consistently across the province.
You’re strong at turning complex policy, research and technical content into practical on‑farm guidance and usable tools.
You’re a steady people leader who coaches performance, develops capability and builds a team culture grounded in care and accountability.
You bring disciplined operational execution – planning, budgeting, and managing multiple priorities while keeping stakeholders informed.
You are comfortable representing the organisation externally and contributing to cross‑functional and national committees with confidence and professionalism.
What You’ll Lead
Set the strategic vision, annual priorities and service standards for BC Dairy’s producer services function, translating strategy into actionable plans and measurable outcomes.
Lead, coach and develop a cross‑functional team; build capacity through clear role design, decision rights and accountability, and foster a high‑performance, service‑oriented culture.
Oversee province‑wide Producer Support frameworks, including on‑farm programme support, issue triage and resolution processes, ensuring timely, accurate and respectful responses and follow‑up.
Lead producer engagement and education initiatives (workshops, events and KTT activities), ensuring programmes are practical, responsive and aligned with producer needs.
Provide strategic oversight and direction for producer communications to ensure content is accurate, appropriate and effective across channels and audiences.
Provide governance‑aligned oversight and leadership for pro Action administration, including non‑compliance/complaints follow‑up and…
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