General Manager, Builders Division

Position: General Manager, Home Builders Division
Build the Division. Become the Partner of Choice.

Centra Windows is looking for a General Manager, Home Builders Division to lead one of the most significant growth opportunities in our company.

This is not a role where you inherit a mature business with an established structure and simply keep it running. This is an opportunity to build a division, shape its future, and establish Centra as the preferred partner for premium home builders across Western Canada.

Today, we serve a growing portfolio of respected builders, but we know there is a much larger opportunity ahead of us.
To capture it, we need a leader who can bring together strategy, customer experience, operations, and relationship-building into a single vision for growth.

Reporting directly to the Senior Vice President, you will be accountable for building and leading a dedicated division focused on serving the premium home builder market. You will strengthen relationships with builders, architects, designers, and industry partners, create a differentiated customer experience, build the team and structure required for scale, and drive the growth needed to transform this division into a market leader.

This role is equal parts entrepreneur, relationship builder, strategist, and operator. You will be the face of the division, the executive sponsor for key customer relationships, and the leader responsible for turning long-term potential into long-term results.

If you are energized by building something meaningful, creating opportunities where others see obstacles, and becoming the driving force behind a business's next stage of growth, this may be the opportunity you've been looking for.

What You'll Own
This is not a role where you step into an established division and focus on maintaining what already exists.

You will be responsible for establishing the Home Builders Division as a dedicated business unit with its own strategy, structure, customer experience, and growth plan.

While Centra has successfully served premium home builders for years, we know there is a significant opportunity to strengthen our market presence, deepen customer relationships, and create a more scalable model for growth. This role exists to lead that transformation.

You will architect the future of the division by creating the vision, building organizational capability, strengthening our position within the market, and delivering the exceptional customer experience that turns first-time customers into long-term partners.

Key areas of ownership include:
Establishing the strategy, structure, and operating model for the Home Builders Division.
Growing Centra's presence and market share within the premium home builder market across Western Canada.
Developing long-term relationships with builders, architects, designers, and industry partners.
Creating a high-touch customer experience that drives loyalty, repeat business, and referrals.
Expanding Centra's value proposition through end-to-end solutions that strengthen accountability and improve the customer journey.
Recruiting, developing, and leading a high-performing team capable of supporting significant future growth.
Creating the systems, processes, and performance measures required to scale the business.
Representing Centra within the industry through associations, networking events, customer engagements, and strategic partnerships.
Driving revenue growth, profitability, and overall business performance with a true ownership mindset.

Who You Are
You have a proven track record of growing businesses, opening new markets, creating opportunities, and turning ambitious goals into reality.
You don't need a playbook. You create one.
You don't wait for someone else to define the path forward. You define it.
You are highly relationship-driven and genuinely enjoy connecting with people. Whether you're meeting with a builder, attending an industry event, mentoring a team member, or representing your business in the marketplace, you build trust naturally and leave a lasting impression.
Where others see obstacles, you see opportunities. You bring optimism, resilience, and determination to every challenge and have a reputation for finding solutions when others see roadblocks.
You combine strong business acumen with high emotional intelligence. You know how to influence, communicate, and bring people together around a shared vision. You are equally comfortable discussing strategy in the boardroom, resolving customer concerns on a job site, or building relationships over dinner with key clients and industry partners.
Most importantly, you think and act like an owner. You take accountability, make decisions, solve problems, and drive results.
You enjoy being in the market. Whether you're meeting with builders, speaking at industry events, attending association functions, or strengthening relationships over dinner, you understand that lasting partnerships are built long before the next project begins.

You bring the following strengths and experience:
10+ years of progressive…