Creative Director

Moore’s team supports multichannel direct response fundraising for nonprofit clients, pairing digital-forward creative with audience insights and data-driven messaging. In this Creative Director role, you’ll lead concept and copy across integrated campaigns while working in a collaborative environment that prioritizes innovation and professional growth
.

This position is based in Lanham, MD with remote flexibility. Salary range is USD 110,000 to 160,000 per year
. You’ll also manage and develop a small team of creative professionals while partnering with strategy, account, production, development, and other agency teams to deliver high-excellence work in a fast-paced environment.

• Own copy and creative vision for integrated, multichannel direct response campaigns aligned to client goals.
• Develop and champion big ideas, including messaging, tone, voice, and positioning grounded in audience insights, strategy, brand, and fundraising objectives.
• Provide clear, actionable creative direction to copywriters and art/design partners across the full campaign lifecycle.
• Lead as a hands-on creative who can write, concept, edit, and elevate work while maintaining a high standard of creative excellence.
• Collaborate with art and design leadership to build integrated concepts where copy and visual ideas work together to shape audience experience.
• Lead, manage, and develop a team of three direct reports through coaching, feedback, mentorship, and opportunities for professional growth.
• Present creative strategies and concepts to clients and internal stakeholders to build confidence and momentum.
• Partner closely with cross-functional teams to deliver integrated work under changing priorities and deadlines.
• Spot opportunities to strengthen execution through testing, cultural and digital trends, AI, emerging technology, and innovation
  .
• Support new business by developing creative concepts, strategies, and presentation materials.

• 10+ years of professional copywriting and creative development experience for direct response fundraising in an agency environment (nonprofits preferred).
• Bachelor’s degree in Advertising, English, Journalism, Creative Writing, Fine Arts, Visual Communications, Graphic Design
  , or a related field (equivalent experience considered).
• Proven people management experience, including hiring, coaching, mentoring, and developing creative professionals.
• Experience presenting creative concepts, strategies, and recommendations to clients and senior stakeholders.
• Demonstrated ability translating audience insights, data, and strategy into clear, compelling copy and creative concepts.
• Strong understanding of direct response principles, including offer-focused, insight-driven creative and messaging.
• Experience writing, interpreting, and using creative briefs to translate business objectives into creative direction.
  
  Ability to guide both copy and art/design to create cohesive integrated campaigns (direction across disciplines is highly valued).
• Comfort working within brand guidelines while finding opportunities to evolve and strengthen creative.
• Strong communication, presentation, collaboration, critical thinking, and project management skills, with ability to manage multiple priorities and deadlines.
• Experience working with project management platforms and workflows.
• High-level proficiency with Adobe Creative Cloud and Microsoft Office (Word, PowerPoint), plus Mac proficiency.

• Comprehensive healthcare
• Paid holidays
• Generous paid time off Prioritization of innovation and professional growth
• Collaboration with industry subject matter experts with over 5,000 employees across the enterprise

• Adobe Creative Cloud
• Microsoft Office (Word, PowerPoint)
• Mac
• Workfront
• Basecamp
• Asana

• Experience with nonprofit, charitable, advocacy, education, association, political, or other purpose-driven organizations.
• Experience using specific project management platforms such as Workfront, Basecamp, or Asana
  .
• Experience using AI and emerging technologies to develop, test, or enhance creative work.