Director of Social, Search & AI Media Buying

• Base Pay $ - $ / Year
• Job Category Paid Media, Digital Marketing
• Employee Type Full-Time Regular

As the Director of Social, Search & AI Media Buying, you will be an integral part of the media buying leadership team and will direct the strategy, execution, optimization, and performance analysis of integrated digital media campaigns for nonprofit clients. This role is responsible for developing scalable, direct-response media strategies that drive donor acquisition, lead generation, revenue growth, and measurable ROI across paid social, paid search and AI engine channels, leading a team of buyers in implementation and reporting, and understanding ongoing changes in the media buying space, and responsively and proactively making strategic adjustments to bolster client media programs and performance.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore Media & Digital, a division of Moore, work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Your Impact:

• Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search, AI engines, and paid social platforms.
• Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
• Serve as a client-facing paid media representative to provide ongoing insights on media programs.
• Manage trafficking and campaign setup within Search Ads 360 and Campaign Manager, including Floodlight implementation, QA, conversion tracking validation, and troubleshooting.
• Provide strategic recommendations on budget allocation, channel mix, audience segmentation, bidding strategies, and creative performance.
• Lead the delivery of performance reporting, campaign insights, and optimization recommendations for clients and senior leadership in a clear, consultative manner.
• Partner cross-functionally with creative, analytics, and account teams to align media strategies with broader campaign and fundraising objectives.
• Identify emerging advertising opportunities, platform capabilities, audience trends, and testing initiatives to drive innovation and improve campaign effectiveness.
• Establish and maintain rigorous quality assurance processes to ensure campaign accuracy, tracking integrity, and successful launches.
• Lead and Mentor a team of buyers and provide guidance on campaign execution, optimization best practices, and platform capabilities.

Your Profile

• 8+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), Linked In, and OpenAI (ChatGPT) advertising platforms.
• 4+ years of team leadership, with experience managing 2-3 direct report employees.
• Deep expertise in marketing specifically within the nonprofit and social impact sector. Preference for experience marketing and fundraising for healthcare and medical research organizations.
• Proven success driving lead generation, donor acquisition, customer acquisition, and revenue growth through performance marketing initiatives.
• Deep understanding of full-funnel omnichannel marketing that connects brand and awareness campaigns with bottom-of-funnel revenue generation.
• Deep expertise across paid search and paid social with the ability to develop integrated media strategies aligned to business objectives.
• Advanced proficiency in Google Ads, Microsoft Ads, Search Ads 360, Google Tag Manager, Google Analytics, and Meta Business Manager required. Preferred experience with other paid channels including Linked In, Reddit, ChatGPT, etc.
• Strong understanding of Floodlight tagging, conversion tracking, attribution methodologies, and implementation within Google Tag Manager.
• Experience with nonprofit and fundraising-focused CRMs and…