Director, Audience Strategy

• Base Pay $ - $ / Year
• Employee Type Full-Time Regular

Description

The Director, Audience Strategy
works in our Audience Planning service line and partners with teams across

Moore to support client success. Working closely with the VPof Audience Strategy and other strategy team members, this role ensures that all programs, plans, and other activities align with our clients’ business and strategic objectives, acting as a trusted advisor to internal teams and clients alike. Through a marriage of data analysis, audience insight, and experience, they will identify opportunities for program growth and improvements that reflect a keen understanding of how organizations and constituents interact, bringing insights into action and developing strategic recommendations that directly translate to the goals of the client.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

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• Workcloselywith theVPofAudience Strategy and Client Success leadershiptodevelopfundraising strategiesandcontinuouslyidentifyopportunities for improved results through innovation.
• Collaborate with team leadership, otherstrategyteammembers,and partner agencies to turn ideas into executable plans.
• Build segmentation recommendations for each campaign and intersect with partner agencies as needed when modeling is involved. Develop model implementation plans and recommendations for audiences and campaigns.
• Analyze donorand consumer trends and translate them into meaningful strategic actionto reach our clients’ goals.
• Manage progresstowardsgoals and, in concert with theclientsuccessteam, identify adjustments to strategyasneeded.
• Meet regularly with theotheragency,strategy, and channel account leads– Direct Mail, Digital, DRTV, and Mar Com(if applicable) --to ensure a coordinated understanding of the account status and keep appropriate team members abreast ofprogramdevelopments.
• Attend channel team meetings with clients. Participate with an ear towards knowledge sharing, opportunity identification, and channel integration.
• Develop and deliver strategic recommendations and briefstothe client andEdge’s internalteamto ensure each campaign is aligned to achieve annual performance goals for the client and to ensure the teams can drive successful implementation of all initiatives.
• Partner closely withotherstrategycolleagues andanalyticsteam membersto track and analyze ongoing programs, evaluate return on investment of all programs, and make recommendations for using learnings in future audiences or campaigns.
• In coordination with the Client Success team, helpfacilitateclient conference callsand meetings to walk through strategies and initiatives, and document key next steps.
• Participate in quarterly client meetings, including presentation development and delivery.

• Minimum6-10years’ experience in direct response marketing required;agency or consulting firmexperiencepreferred.
• Experience with direct mail,digital, sustainer, event, or otherstrategiesis a plus.
• Bachelor’s degree or equivalent experience required.
• Strong direct mail background is critical.
• Knowledge of and experience with marketing and/or fundraising for nonprofits, including any or all of the followingadditionalchannels: telemarketing, online- including email, social, or mobile marketing, face-to-face.
• Demonstrated ability to successfully work in a matrix organization
• Ability to handle multiple…