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Audience Strategy Lead: Personalization & Lifecycle
Job in
Lansing, Ingham County, Michigan, 48900, USA
Listed on 2026-06-23
Listing for:
Jackson
Full Time
position Listed on 2026-06-23
Job specializations:
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Business
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
Job Description & How to Apply Below
Jackson is seeking an Audience Strategy Manager based in Lansing, Michigan. The successful candidate will define and develop customer audience strategies aimed at driving acquisition and retention.
You will collaborate closely with marketing teams, ensuring customer data is leveraged effectively for personalization and engagement. Candidates should possess a minimum of 5 years' experience in audience strategy or related fields, with expertise in CRM and marketing analytics.
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