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Sales & Marketing Director

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Bickford of Suffolk
Full Time, Part Time position
Listed on 2026-06-29
Job specializations:
  • Business
    Client Relationship Manager, Customer Success Mgr./ CSM
Salary/Wage Range or Industry Benchmark: 35000 - 45000 USD Yearly USD 35000.00 45000.00 YEAR
Job Description & How to Apply Below

Family Advocate at Bickford Senior Living

Join our dynamic team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a high degree of empathy and compassion for the senior and their family as they journey through the effects of aging.

This position offers a full suite of benefits options that vary based on employment status. Some of the benefits include, but are not limited to:

  • Full-time employees are eligible for all benefits (medical, dental, vision, and voluntary products)
  • Bonus Opportunities!
  • Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life, Voluntary Short-Term Disability
  • Benefits start the 1st of the month following 30 days of employment!
  • Prescription savings plans
  • All employees are eligible for 401(k) with employer match
  • Pay available daily
  • Bonus eligible

"There is no higher calling, no greater purpose than a caregiver. Somehow, we've come to believe that caregiving is just for some of us and not all. Yet, at our core, we are all made to love, connect, to extend ourselves in service to others. The question is do we have the will to love, do what it takes, and risk ourselves in caring, even when the burden is great?

In times of happiness and sadness, we are that caregiver" - Bickford Senior Living

Responsibilities

Responsibilities:

  • Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
  • Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
  • Ensure Branch staff are appropriately trained to engage in phone and tour hospitality.
  • Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
  • Identify and build relationships with community professionals to maximize referred leads.
  • Ensure Branch is appropriately staged to maximize the customer's experience.
  • Ensure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.
Qualifications

Qualifications:

  • High-school diploma or GED required. Bachelor's degree in sales or marketing preferred.
  • Experience in senior housing sales leadership is preferred but not required.
  • Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications
  • Possess written and verbal skills for effective communication
  • Competent in organizational and time management skills
  • Demonstrates good judgment, problem-solving, and decision-making skills
  • A valid driver's license and a driving record consistent with Bickford's insurance carrier guidelines.
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