Streaming Executive Producer - Wilx

Job Summary

WILX-TV in Lansing, Michigan seeks a Streaming Executive Producer to lead and grow its digital‑first newsroom. The role will oversee strategy, daily execution, and expansion of WILX’s streaming products across the News 10+ channel, website, apps, and social platforms, driving engagement while upholding the station’s journalistic standards.

• Lead WILX’s streaming editorial vision, programming priorities, and day‑to‑day coverage, emphasizing live events, breaking news, weather, interviews, community features, and local stories.
• Ensure all streaming content meets WILX’s standards for fairness, accuracy, and ethical news gathering.
• Create repeatable workflows and best practices for live production, show planning, graphics, and clip distribution.
• Supervise and train newsroom staff on streaming tools, best practices, and performance expectations; lead by example in editorial and technical execution.
• Coordinate with the News Director, Content Manager, and Digital Manager to plan and oversee live streams, studio/remote productions, ensuring smooth execution, pacing, and visuals.
• Partner with news/production/engineering/marketing departments to maintain technical reliability and continually improve the streaming look (graphics, lighting, audio).
• Use audience insights to refine programming choices, timing, formats, and distribution strategies: track metrics such as retention, watch time, peaks, and engagement.

• Significant experience in digital analytics and planning for digital content.
• Proven record of success in the production and distribution of digital content.
• Strong leadership, news judgment, writing, and on‑camera presentation skills.
• A community-minded spirit and vision to expand coverage across the Greater Mid‑Michigan region.

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