Digital Media Producer

The Digital Media Producer serves as SBAM’s subject matter expert for digital storytelling, multimedia content strategy, and digital audience engagement. This position is responsible for developing and directing compelling digital content that advances organizational priorities, strengthens member engagement, and enhances the visibility of SBAM’s mission and impact.

The Digital Media Producer collaborates with marketing and communications to determine creative approaches, content formats, storytelling methods, and digital distribution strategies across video, web, and emerging digital channels. This role combines creative expertise, strategic content planning, and multimedia production to ensure SBAM’s digital presence effectively supports organizational objectives.

• Identify, develop, and produce compelling stories that showcase SBAM members, initiatives, events, and impact.
• Conduct interviews and gather content from members, partners, and staff to create engaging multimedia stories.
• Lead the production of video-based storytelling content from concept through final delivery.
• Recommend creative content approaches that strengthen engagement and reinforce SBAM's mission.
• Collaborate with marketing and communications leadership to translate organizational priorities into impactful digital stories.
• Collaborate with internal stakeholders to identify opportunities for digital storytelling and audience engagement.
• Capture and communicate authentic member experiences across video, web, and digital channels.

• Lead the concept development, planning, production, and distribution of original multimedia content.
• Exercise creative judgment in determining visual, audio, and narrative approaches for video and digital media projects.
• Direct the development of video storytelling projects from concept through final delivery.
• Create original multimedia content that reflects SBAM's mission, values, and strategic priorities.
• Establish and maintain standards, best practices, and processes for multimedia content development.

• Oversee the effectiveness of digital content across websites, video platforms, and other digital channels.
• Evaluate and recommend enhancements to digital experiences based on audience behavior, usability considerations, and organizational objectives.
• Determine digital content priorities and optimize content presentation to maximize engagement and impact.
• Monitor trends and best practices in digital media, content development, and audience engagement and recommend adoption where appropriate.

This job has no supervisory responsibilities.

• Proficiency in video production, including filming, editing, formatting, and publishing content across digital platforms.
• Experience using video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Experience updating and maintaining websites using content management systems (CMS).
• Strong understanding of digital content best practices, usability, accessibility, and responsive design principles.
• Ability to translate marketing and communications objectives into effective digital formats.
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
• Ability to identify opportunities to improve digital content performance and user experience.
• Proficiency with Adobe Creative Suite, Canva, and Microsoft Office.
• Strong attention to detail and commitment to brand consistency.
• Ability to work collaboratively with internal stakeholders while independently managing assigned projects.

• Experience managing content within Word Press, Sitefinity, SharePoint, or similar CMS platforms.
• Experience supporting video storytelling, event coverage, interviews, or promotional content.
• Familiarity with SEO principles and website analytics tools.
• Experience with photography, lighting, audio equipment, or multimedia production.
• Experience creating content for association, nonprofit,…