Brand Manager Wella

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price.

Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

Location: Ideal candidate would need to reside in either Detroit, Lansing, Ann Arbor Michigan (MI) or Cleveland Ohio (OH)

Travel
:
Ability to travel 50% of the time and work weekends.

The Direct Brand Manager (DBM) role is to increase and develop the presence of the Wella brand in the professional market within their respective territory. The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Wella’s professional hair color line and the full retail collections.

• Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the professional hair color line based upon regional KPI’s.
• Build loyalty program participation with existing and new customers.
• Educate Salon Business Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
• Drive “sell-through” of all monthly promotions and programs with Salon Business Consultants, stores, and salons.
• Ensure marketing material is current, available, and utilized appropriately.
• Ensure merchandising standards are enforced in salons and professional stores.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.

• Prepare a bi-monthly recap/report of your territory.
• Open and establish strong professional relationships with trendsetting and prestige salons.
• Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email.
• Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and trade shows, ensuring successful execution, and measurement/ROI post-event.

• Adjusts to multiple demands and effectively responds to new circumstances.
• Works independently and prioritizes effectively.
• Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
• Stays current and timely on all…