Polk Audience Syndication Product Manager

Polk Audience Syndication Product Manager Skip to main content
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Michigan, UStime type:
Full time posted on:
Posted 3 Days Agojob requisition :
231
** Product Manager – Polk Audience Syndication
**** S&P Global Mobility, Polk Automotive Solutions
**** Role Summary
** We’re hiring a Product Manager to own
** Polk Audience products
** built for
** automotive marketers
** and delivered through the media and ad tech ecosystem. This role sits at the intersection of
** automotive data, audience targeting, and partner-led distribution**, ensuring our audiences are easy to buy, activate, and measure across
** resellers, major media platforms (e.g., Amazon, Netflix), DSPs (e.g., The Trade Desk), and audience marketplaces**.You will define the roadmap and commercial strategy for these audience packages while leading
** next-generation distribution innovation
** as the industry shifts toward
** AI-driven planning, activation, and measurement
** and privacy-first addressability.
** Key Responsibilities
**** Product Strategy & Roadmap
*** Own product vision and roadmap for Polk Audience packages, with clear
** positioning, differentiation, and packaging
** aligned to automotive use cases (e.g., in-market, ownership, lifecycle, model-level insights, conquesting).
* Translate market needs into product requirements across
** audience taxonomy, metadata, activation controls, and performance feedback loops**.
* Define product readiness standards for launch across channels:
** specs, documentation, enablement, pricing/packaging, and lifecycle management**.
* Build business cases for roadmap investments, balancing
** partner demand, scalability, and margin**.
** Partner & Reseller Distribution
*** Serve as product lead for audiences distributed via:  +
** Resellers*
* ** Audience marketplaces**  +
** Media partners**  +
** DSP/platform partners**  +
** Clean-room/controlled collaboration workflows
*** Drive partner success by shaping
** integration requirements, onboarding flows, audience availability, naming conventions, segment metadata, and refresh cadence
** to maximize adoption and performance.
* Define guardrails for AI-enabled capabilities (explainability, policy compliance, bias considerations, partner transparency) in partnership with legal/privacy and data science.
* Capture insights from activation teams, and convert feedback into
** prioritized improvements**.
* Collaborate with sales/BD to support partner growth with
** product narratives, competitive positioning, and solution design
** for automotive advertisers and agencies.
** Required Qualifications
*** 5+ years of product management experience in
** ad tech, martech, data products, or audience/identity/measurement ecosystems**.
* Strong knowledge of the programmatic ecosystem, including
** DSPs, SSPs, audience marketplaces, and platform integrations**.
* Proven experience shipping products distributed through
** partners/resellers** (platform or marketplace distribution models preferred).
* Demonstrated ability to build and execute
** data-driven product strategy**: sizing opportunities, prioritizing roadmap, defining success metrics, and iterating based on results.
* Comfort working with technical concepts such as
** APIs, data taxonomies, audience definitions, data pipelines, match methodologies, and integration specifications** (not required to code).
* Excellent partner-facing communication skills—able to influence outcomes across external stakeholders and internal teams without direct authority.
** Preferred Qualifications
*** Experience with
** automotive marketing
** and shopper journey use cases (OEMs, dealers, auto finance/insurance, aftermarket).
* Familiarity with
** CTV/streaming ad ecosystems
** and the unique constraints of activation and measurement in those environments.
* Experience with privacy-first…