Marketing Analyst

The primary role of this individual will be to build, enhance, and maintain a business intelligence platform to support business intelligence and advanced analytics requirements. The selected candidate will engage with our business and operations teams from initial project definition through to project completion and will engage on multiple projects. Primary responsibilities will include the development of reporting and analytical solutions, a full suite of documentation, as well as some light application updates to enable such solutions.

Deliverables include company reporting and dashboard solutions, documentation, light application enhancements, and custom analysis. The results of your work will allow us to streamline our reporting operations and enable the generation of new insights that will allow us to transform our Analytics & Insights efforts to support business strategy, as well as marketing and operations.

What You'll Do:

Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions

Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth

Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns

Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations

Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered

Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary

Attend training and conferences as necessary to build knowledge and refine skills

Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned

What We're Looking For:

3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis

Bachelor’s degree or equivalent experience with a focus in Business, Marketing, or Economics preferred

Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)Expertise in gathering and documenting internal and external client requirements

Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions

Experience in ensuring data integrity and validating results, with high attention to detail and accuracy

Support, advise, and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department

Experience with the Power BI reporting tools.

Capable of investigating, familiarizing, and mastering new data sets quickly

Excellent written and verbal communication skills

Strong problem-solving skills

Motivated individual with technical-functional expertise who can collaborate with both business and technology teams

Strong organizational and time management skills, with the ability to work independently

Gaming analysis experience preferred but not required

Company Summary Aristocrat Interactive Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and Neo Games businesses (Anaxi, Neo Games, Aspire Global, Bto Bet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).About

Aristocrat Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning…