Digital Experience and Martech Director- M3 Group

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 Group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union.

The Digital Experience & Martech Director serves as a key leader on our Martech team. This individual will possess agency and client experience, as this role will be client-facing. The role is responsible for developing, implementing, and optimizing owned digital infrastructure across websites, CRM platforms, marketing automation, SEO, analytics, reporting, digital customer experience initiatives for both agency and client engagements.

The individual will also lead the development and optimization of agency-owned technology solutions, including agenCU. This includes driving platform enhancements, overseeing the growth and maintenance of templates and resources, prioritizing new feature development, and coordinating with the support team to ensure ongoing system performance, usability and alignment with business objectives.

The Digital Experience & Martech Director serves as the bridge between business objectives and technical execution, translating organizational goals into scalable digital solutions that drive measurable results. They provide strategic leadership, implementation guidance, quality assurance, and operational oversight of Martech processes while supporting and directing specialists responsible for day-to-day execution.

The Digital Experience & Martech Director is a strategic thinker, digital problem solver, and collaborative leader with experience managing Martech platforms, digital ecosystems, and cross‑functional projects. They possess a strong understanding of web technologies such as Word Press, other block editors, CRM systems, SEO, analytics, and marketing automation platforms including Hub Spot, Constant Contact, VBOUT, and similar technologies.

Equally important, they translate complex technical concepts into clear, actionable business recommendations that clients can easily understand and apply. They confidently advise clients, bridge the gap between technical teams and business stakeholders, guide implementation efforts, and identify opportunities for growth, optimization, and continuous improvement. They combine technical expertise with strong communication and consultative skills, enabling them to build trust, influence decision‑making, and drive successful outcomes for clients.

This position is able to work in a hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Ann Arbor office.

Monday-Friday 8:30 am–5:00 pm ET.

• 100% Company‑Paid Health, Dental, Vision, Life, and Long‑Term Disability Premiums
• Up to 19.5 days of PTO within your first year, and 8 paid holidays
• 401(k) with a company match
• Up to 6 weeks of paid parental leave

• Lead the development, implementation, and optimization of Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, SEO, reporting, and customer experience initiatives.
• Recommend technology solutions, integrations, and digital best practices aligned with business objectives and growth goals.
• Develop repeatable Martech frameworks, workflows, and processes that support consistency, scalability, and performance.
• Identify opportunities to improve operational effectiveness through automation, technology adoption, and data‑driven decision making.

• Serve as a Martech advisor during client engagements, planning sessions, and digital roadmap discussions.
• Present recommendations, implementation plans, performance insights, and optimization opportunities to clients and stakeholders.
• Guide discussions around website strategy and architecture, user experience, CRM strategy, marketing automation, analytics, and digital experience optimization.
• Stay informed on emerging technologies, industry trends, and Martech best practices to support…