Digital Marketing Lead

It's People Like You Who Make Us Great

At Yeo & Yeo, our people are the heart of everything we do. We are a people-first organization fully committed to creating a dynamic work environment that values your contributions and supports your professional growth.

Yeo & Yeo is a Michigan-based accounting and advisory firm delivering comprehensive solutions in business consulting, assurance, tax, HR, technology, medical billing, and wealth management. We partner with clients to solve challenges, uncover opportunities, and achieve meaningful goals. Their success is our success—and that's what makes every day rewarding.

With more than 275 professionals across our family of companies, you’ll be part of a diverse, forward-thinking team united by a shared commitment to excellence. Together, we make a difference for our clients, our communities, and each other.

The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital Marketing Lead to advance our digital strategy, execute high-impact initiatives, and strengthen our marketing technology capabilities across our growing family of companies, service lines, and niche markets.

This role will own the strategy, optimization, and execution of key components of Yeo & Yeo's digital ecosystem—including website, SEO, Hub Spot, automation, analytics, paid media, social media, and digital campaigns to strengthen our online presence, enhance client and prospect experiences, and drive measurable business results.

The ideal candidate is a strategic, data-driven, and hands‑on digital marketer who thrives on owning initiatives from strategy through execution, analyzing performance, and continuously improving results. This role will collaborate closely with marketing team members, firm leaders, practice teams, and external partners to bring ideas to life and maximize marketing impact.

• Lead the development, execution, and continuous optimization of digital marketing strategies and plans that support Yeo & Yeo's growth objectives across companies, service lines, industries, and niche markets.
• Drive the digital strategy supporting integrated marketing campaigns, providing recommendations on audience targeting, channels, SEO, website optimization, automation, analytics, and performance measurement.
• Execute digital campaigns across channels including paid search, social, Linked In, email marketing, and marketing automation to drive awareness, engagement, and conversion.
• Partner with marketing leadership, firm leaders, and marketing team members to translate business priorities into effective digital initiatives that strengthen brand visibility, generate qualified opportunities, and enhance client experience.
• Stay current on digital trends, AI capabilities, search optimization, and evolving buyer behaviors to identify opportunities for innovation and competitive advantage.

• Own the management, optimization, and execution of Yeo & Yeo's Word Press website and digital experience.
• Lead SEO/AIO strategy, including technical SEO, content optimization, keyword strategy, local search/listings, and emerging AI search optimization.
• Analyze website performance, user behavior, and conversion opportunities to improve visibility, engagement, and conversion.
• Support Linked In and social media strategy, management, optimization, and performance measurement.

• Serve as the primary owner and strategic administrator of Hub Spot/CRM integrations and related marketing technologies.
• Manage and optimize marketing data and audience lists, including prospect segmentation, ICP-based list development, data quality, and CRM hygiene in collaboration with principals, practice leaders, and internal stakeholders.
• Improve lead management, campaign effectiveness, and marketing processes through automation, data, and technology.
• Provide guidance, training, and support to increase adoption of marketing platforms and tools.
• Manage relationships with digital vendors, technology partners, and external resources.