Director of Marketing Technology- M3 Group; East Lansing or Auburn Hills

Director of Marketing Technology- M3 Group (East Lansing or Auburn Hills Based)

Job Category: M3

Requisition Number: DIGIT
004838

• Posted :
  August 4, 2026
• Full-Time

Showing 1 location

M3
221 W Saginaw St.
Lansing, MI 48933, USA

M3
221 W Saginaw St.
Lansing, MI 48933, USA

AH Regional Office
3220 University Dr.
Auburn Hills, MI 48326, USA

AH Regional Office
3220 University Dr.
Auburn Hills, MI 48326, USA

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agencylocatedin Lansing, MI. M3 group is a subsidiary of the Reseda Group , a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union . We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthroughadcreative to full-scale integrated marketing campaigns.

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Position Summary:

The The Director of Marketing Technology serves as a key leader on our Martech team. This individual will possess agency and client experience, as this role will be client-facing. This role is responsible for developing, implementing, and optimizing owned digital infrastructure across websites, CRM platforms, marketing automation, SEO, analytics, reporting, digital customer experience initiatives for both agency and client engagements.

This individual will also lead the development and optimization of agency-owned technology solutions, including agenCU. This includes driving platform enhancements, overseeing the growth and maintenance of templates and resources, prioritizing new feature development, and coordinating with the support team to ensure ongoing system performance, usability and alignment with business objectives.

The The Director of Marketing Technology serves as the bridge between business objectives and technical execution, translating organizational goals into scalable digital solutions that drive measurable results. This individual will provide strategic leadership, implementation guidance, quality assurance, and operational oversight of Martech processes while supporting and directing specialists responsible for day-to-day execution.

This individual is a strategic thinker, digital problem solver, and collaborative leader with experience managing Martech platforms, digital ecosystems, and cross-functional projects. They possess a strong understanding of web technologies such as Word Press and other block editors, CRM systems, SEO, analytics, and marketing automation platforms including Hub Spot, Constant Contact, VBOUT, and similar technologies.

Equally important, they can translate complex technical concepts into clear, actionable business recommendations that clients can easily understand and apply. They can confidently advise clients, bridge the gap between technical teams and business stakeholders, guide implementation efforts, and identify opportunities for growth, optimization, and continuous improvement. They combine technical expertise with strong communication and consultative skills, enabling them to build trust, influence decision-making, and drive successful outcomes for clients.

Work Arrangement: This position is able to work hybrid arrangement. Expectation to work onsite Tuesday through Thursday, at the Lansing or Auburn Hills office.

Schedule: Monday-Friday 8:30am-5:00pmET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be…