Director of Marketing Technology- M3 Group; East Lansing or Auburn Hills

M3 Group is a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns.

Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website, M3 Group, to learn more about our company!

The The Director of Marketing Technology serves as a key leader on our Martech team. This individual will possess agency and client experience, as this role will be client-facing. This role is responsible for developing, implementing, and optimizing owned digital infrastructure across websites, CRM platforms, marketing automation, SEO, analytics, reporting, digital customer experience initiatives for both agency and client engagements.

This position is able to work hybrid arrangement. Expectation to work onsite Tuesday through Thursday, at the Lansing or Auburn Hills office.

Monday-Friday 8:30am-5:00pm ET

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

• Salary Range: $110,000 - $115,000 annually, depending on experience
• 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• Up to 19.5 days of PTO within your first year, as well 8 Paid Holidays
• 401(k) with a company match
• Up to 6 Weeks of Paid Parental Leave

• Lead the development, implementation, and optimization of Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, SEO, reporting, and customer experience initiatives.
• Recommend technology solutions, integrations, and digital best practices aligned with business objectives and growth goals.
• Develop repeatable Martech frameworks, workflows, and processes that support consistency, scalability, and performance.
• Identify opportunities to improve operational effectiveness through automation, technology adoption, and data-driven decision making.

• Serve as a Martech advisor during client engagements, planning sessions, and digital roadmap discussions.
• Present recommendations, implementation plans, performance insights, and optimization opportunities to clients and stakeholders.
• Guide discussions around website strategy and architecture, user experience, CRM strategy, marketing automation, analytics, and digital experience optimization.
• Stay informed on emerging technologies, industry trends, and Martech best practices to support client and agency success.
• Ensure alignment and integration across websites, CRM systems, marketing automation platforms, analytics tools, and reporting systems.
• Directly manage and mentor the Multimedia Specialist and Marketing Technologies Technician.
• Own analytics implementation and reporting infrastructure for web, CRM and marketing automation platforms, while partnering with media and analytics teams on campaign performance reporting as needed.

• Provide strategic direction for site architecture, content organization, search visibility, accessibility, and user experience improvements.
• Identify potential implementation challenges early in the design process and provide recommendations that balance user experience, business needs, and technical constraints.
• Establish and promote digital standards, best practices, and governance processes that support consistency, scalability, and maintainability across client and internal digital properties.
• Lead technical SEO and digital optimization strategies across client and internal web properties.
• Monitor digital performance trends and identify opportunities to improve traffic, engagement, lead generation, conversion, and retention metrics.
• Collaborate with specialists to ensure digital properties align with current industry standards and best practices.

• Serve as the primary administrator and strategic owner of the agency's Martech ecosystem, including Hub Spot, Constant Contact, VBOUT, and related technologies.
• Support agency-owned digital products and technology solutions such as agenCU through implementation, testing, optimization, and adoption efforts.
• Allocate Martech resources effectively across client initiatives,…