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Vice President & General Manager

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Nexstar Media Group, Inc.
Full Time position
Listed on 2026-05-22
Job specializations:
  • Management
    General Management, Program / Project Manager
Salary/Wage Range or Industry Benchmark: 150000 - 200000 USD Yearly USD 150000.00 200000.00 YEAR
Job Description & How to Apply Below

Overview

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Lansing, Michigan (DMA #113). The Vice President/General Manager will have full oversight over Nexstar’s operations of WLNS (CBS) and will oversee its operational agreements with Mission Broadcasting providing services to WLAJ (ABC/CW), as well as  and all other digital, mobile, and social media assets for the stations.

Responsibilities
  • Provide executive leadership and strategic direction for all Nexstar properties in Lansing, including WLNS and related digital platforms.
  • Oversee operational agreements with Mission Broadcasting for services to WLAJ (ABC/CW) and manage relationships with digital, mobile, and social assets for the stations.
  • Lead and develop broadcast operations teams across sales, news, and other departments to drive efficiencies, collaboration, and growth.
  • Drive local content creation for multiple platforms (OTT, linear, web, social) to enhance audience engagement and expand reach.
  • Develop and implement advanced digital advertising solutions and new business initiatives.
  • Foster a collaborative culture among station departments and promote teamwork across all areas of station operations.
  • Manage a duopoly environment and ensure compliance with regulatory and corporate standards.
Qualifications
  • Minimum of five years of broadcast management experience at a commercial broadcast television station with accompanying digital assets.
  • Strong background in leading broadcast operational teams within sales-driven organizations and a proven track record of managing high-performing sales and news teams.
  • Experience creating locally originated content for multiple platforms (OTT, linear, web, social) and driving audience engagement.
  • Excellent strategic vision, execution skills, and ability to engage local community leaders and key clients.
  • Ability to collaborate with department heads, staff, and promote teamwork across all station operations.
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