Social Media Coordinator

Duties & Responsibilities

The following job duties and responsibilities are stated in broad terms and not intended to be inclusive. Those in bold are essential duties of the position:

• Create, schedule, and post messages, graphics, and information, including videos and photos, on all Gift of Life social media platforms.
• Monitor and analyze the effectiveness of social media strategies and/or posts to boost public engagement with the sites and with Gift of Life and report findings to leadership.
• Stay current on the latest social media and digital marketing best practices.
• Coordinate with Gift of Life’s public outreach initiatives and amplify community stories that may be shared across targeted social media.
• Coordinate with Gift of Life’s outreach programs and initiatives and other communications strategies, both internally and externally.
• Manage the mascot program such as scheduling, ensuring transportation, and costume storage.
• Analyze social and Google data and develop reports.
• Serve as a backup webmaster for Gift of Life’s website and intranet and other external communications.
• Assist other Gift of Life departments with their digital presence, as needed.
• Perform other duties as assigned.

• Associate degree in digital media, communications or related field and minimum of four years relevant work experience OR a combination of 6-8 years of relevant education and related work experience.
• Experience and understanding of current social media platforms and their usage.
• Demonstrated mastery of Adobe Creative Suite or Canva.
• Experience with video production and editing for social media usage and other environments.

• Bachelor’s degree in digital media, communications, and minimum of four years relevant work experience.
• Hands‑on experience with photography and videography.
• Prior experience in a healthcare organization, transplant center, or organ/tissue procurement organization.

• Written and verbal fluency in English.
• Ability to exercise initiative, critical thinking, and problem-solving.
• Proficiency with Microsoft Office programs, including Outlook and Teams and other technology systems used in business operations.
• Strong organizational skills and ability to manage multiple and competing priorities.
• Ability to work independently, under minimal supervision.
• Strong written and verbal communications skills.
• Ability to manage task or project assignments and meet deadlines.
• Strong interpersonal skills.
• Concentrate and function with frequent distractions and interruptions.

• Demonstrate the competencies of Professional, Determined and Compassionate.
• Maintain a motivated and positive attitude.
• Support an inclusive work environment.
• Ability to successfully collaborate and work as a member of an interdisciplinary team.
• Actively seek improvements.
• Always maintain a safe working environment and use of Universal Precautions.
• Maintain appropriate level of confidentiality in all areas dealing with sensitive, protected, and confidential information.