Senior Marketing Specialist

Description

Pac Tec, Inc. is a leading manufacturer of engineered flexible packaging and containment solutions, serving the nuclear decommissioning, hazardous waste remediation, oil and gas, utilities, and environmental compliance markets. For over 35 years, Pac Tec has helped customers safely and efficiently contain, transport, and dispose of regulated materials, and is now investing in building out a modern, data‑driven marketing function to support its continued growth.

Pac Tec is seeking an inventive, experienced Senior Marketing Specialist to join our growing team. The Senior Marketing Specialist is responsible for leading the day‑to‑day execution of Pac Tec’s marketing programs — spanning campaign execution, CRM and marketing technology utilization, content strategy, and lead generation in close partnership with the sales organization. This is an execution‑focused role for an experienced marketer who is comfortable owning programs from strategy through delivery, working with limited day‑to‑day oversight, and operating in a fast‑growing, lean organization where priorities can shift and structure is still being built.

• Plan, execute, and optimize multi‑channel marketing campaigns (digital, social, email, print, and event‑based) that generate qualified leads and support sales pipeline growth
• Own day‑to‑day execution within Pac Tec’s marketing technology stack, including Hub Spot, Salesforce, and Zoom Info, ensuring campaigns are properly tracked from outreach through conversion
• Partner with sales leadership to align marketing programs with business priorities and support the development of corporate account and distribution partnership initiatives
• Develop and manage content across the website, social media, email, and sales collateral, maintaining consistent brand standards across all channels
• Analyze campaign and website performance data to identify trends, report on key metrics, and recommend improvements to marketing ROI
• Coordinate trade show participation, including materials, samples, logistics, and post‑show follow‑up and CRM data capture
• Conduct market and competitive research to identify new opportunities across Pac Tec’s target industries
• Manage relationships with external agencies, vendors, and partners supporting marketing execution
• Support and mentor junior marketing team members, contributing to a stronger, more strategic marketing function over time
• Bring an informed, practical perspective on how AI tools can be used to improve marketing productivity, content development, and campaign performance

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 7+ years of progressive B2B marketing experience, including hands‑on campaign execution and content development
• Demonstrated experience with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Hub Spot)
• Strong working knowledge of digital marketing channels, including SEO, paid digital advertising, email marketing, and social media
• Proven ability to track and report on marketing performance metrics and translate data into actionable recommendations
• Excellent written and verbal communication skills, with the ability to translate technical or industrial concepts into clear customer‑facing messaging
• Comfort operating with a high degree of autonomy in a lean, fast‑paced, and evolving organizational environment

• Experience marketing to industrial, technical, or regulated B2B buyers (e.g., oil and gas, construction, environmental, utilities, or related sectors)
• Experience leading or participating in a CRM or marketing automation platform implementation
• Familiarity with AI‑assisted marketing tools and workflows (e.g., for content development, campaign optimization, or data analysis)
• Relevant certifications (e.g., Hub Spot, Google Ads/Analytics)

• Strong project management and organizational skills, with the ability to manage multiple concurrent priorities
• Analytical mindset, with comfort drawing conclusions from data to guide marketing decisions
• Self‑directed and resourceful, with…