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Assoc. Field Medical Marketing Director

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Neurocrine Biosciences
Full Time position
Listed on 2026-06-26
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Marketing Communications, Marketing Strategy, Market Research
Job Description & How to Apply Below
Position: Assoc. Field Medical Marketing Director (Central)

Who We Are

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life‑changing treatments for patients with under‑addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA‑approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader‑Willi syndrome, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid‑to‑late‑phase clinical development across our core therapeutic areas.

For more information, visit , and follow the company on Linked In, X, Facebook and You Tube.
* in collaboration with Abb Vie

About

The Role

A field‑based key member of the Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies.

Your Contributions (include, but are not limited to) Brand Strategy
  • Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
  • Partners with Marketing leadership to transform field insights and real‑world feedback into data‑driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
  • Manages Advisory Board execution end‑to‑end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
  • Ensures peer‑to‑peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback‑based improvements
  • Conducts field‑based market research to generate insights that inform and/or validate brand strategy
Marketing Initiatives, Campaigns, and Investments
  • Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
  • Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
KOL Engagement
  • Manages relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
  • Secures KOL participation for congress events and other programs
  • Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
  • Develops regional business engagement plans to drive brand differentiation
  • Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight‑generation activities
  • Develops and executes regional insight gathering
Patient Engagement
  • Develop engagement plans to drive brand differentiation
  • Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed
  • Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development
  • Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt‑in lists,…
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