Associate Director - Campaign Strategy

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve. Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies Certified as a Great Place to Work® Fortune Best Workplaces in Financial Services & Insurance Associate Director - Campaign Strategy
** Position Summary
** We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels. This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making. The ideal candidate combines strong campaign leadership with working fluency in marketing automation (Hub Spot) and paid media (Linked In and Google Ads)-with a focus on strategy, orchestration, execution and performance optimization.

This is an individual contributor role.
** Key Responsibilities*
* ** Campaign Strategy & Planning** + Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix + Develop integrated campaign plans aligned with business goals, product priorities, and target personas + Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales + Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution
** Campaign Orchestration & Execution** + Translate campaign strategy into clear briefs, asset plans, and activation timelines + Execute across email, web, paid media, social, and events + Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement + Lead stakeholder alignment and campaign governance using project management best practices
** Marketing Automation (Hub Spot)** + Design and oversee multi-touch nurture programs and campaign workflows in Hub Spot + Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion + Ensure campaigns are properly structured for tracking, attribution, and reporting + Partner with Marketing Operations for technical configuration, integrations, and data model management
** Paid Media Strategy (Linked In and Google)** + Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy + Lead Linked In campaign strategy, including: + Company and persona targeting (ABM alignment) + Format selection (lead gen forms, video, document ads, etc.) + Message alignment with campaign stages + Guide Google Ads strategy, including: + High-intent search capture + Retargeting strategy + Funnel alignment + Partner with internal teams or agencies to execute campaigns and optimize performance
** Measurement and Optimization** + Establish reporting frameworks across Hub Spot, CRM (Dynamics), and paid media platforms + Analyze campaign performance and provide actionable optimization recommendations + Present insights to stakeholders, including marketing and sales leadership
** Qualifications** + 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing + Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution + Strong working knowledge of: + Hub Spot (or similar MAP) for campaign and nurture design + Paid media channels, especially Linked In and Google Ads + Experience partnering with sales and aligning campaigns to pipeline outcomes + Strong analytical skills with the ability to translate performance data into strategic decisions + Excellent communication, leadership, and project management skills ·
** Preferred Skills** + Experience in ABM strategy and campaign orchestration + Experience working with Dynamics 365, Salesforce, or similar CRM platforms + Familiarity with multi-touch attribution and…