Associate, Marketing Solutions

Associate, Marketing Solutions (*)

The Associate, Marketing Solutions is the primary contact with automotive dealer contacts within an assigned region/zone. Performs sales, marketing, and consulting functions via telephone and computer to develop, implement, maintain and grow assigned Dealer marketing and customer attainment and retention goals.

Essential Responsibilities:

• Build and maintain strong, consultative relationships with assigned dealer base, positioning as a trusted Consultant through in-depth program expertise and business acumen
• Proactively identify opportunities to drive enrollment, adoption, and campaign deployment based on dealer needs and performance goals.
• Ability to meet / exceed assigned daily, monthly, yearly goals.
• Lead strategic conversations with dealers to align program capabilities with revenue, retention, and customer engagement objectives.
• Drive dealer participation in program offerings by educating, influencing, and guiding decision-making around campaign strategy and deployment.
• Ensure timely activation and execution of campaigns, maintaining momentum from enrollment through ongoing engagement
• Develop and maintain customized marketing plans for each dealer, focused on maximizing performance, minimizing risk and achieving measurable outcomes.
• Analyze performance trends, reporting, and market dynamics to provide actionable recommendations and optimization strategies.
• Continuously refine dealer strategy through ongoing communication reviews and performance discussions.
• Translate reporting insights into clear, actionable guidance for dealers to improve targeting, segmentation and engagement
• Maintain accurate and detailed dealer records, including communications, campaign activity, and performance tracking with CRM tool
• Review and approve dealer communications to ensure brand alignment, quality standards, and program compliance.
• Implement quality control process for marketing materials, dealer selections and dealer originated copy.
• Assist in the resolution of data issues.

Education/Knowledge:

• Bachelor's degree (BA or BS) in Marketing/Communications and 1-3 years of experience in sales, marketing, and customer service.

Experience / Skill:

• Must be able to write reports and business correspondence and can effectively present the information to management or customers.
• Ability to perform effectively within a team environment is a must.
• Ability to work well under pressure, meet deadlines and handle multiple projects is essential.
• Must be able to work with all levels and backgrounds in a diverse workforce.
• Proficiency in Microsoft Office specifically including Word, Excel, and Outlook.
• Desired skills include experience with sales, direct marketing, and creating/implementing marketing plans.