Product & Customer Marketing Manager

Join Ludus as a Product & Customer Marketing Manager.

You’ll own the marketing behind our product launches and turn customer stories into the reason more people choose Ludus.

Ludus builds software for the performing arts. Thousands of theatres, schools, dance studios, music programs, and venues use Ludus to sell tickets, market events, raise money, and manage volunteers.

Ludus is looking for a hands‑on Product & Customer Marketing Manager to own marketing for every new Ludus product launch and customer initiative. In this role, you will own each launch from early planning through release, help shape the ideas behind it, and turn product information into the words customers see.

This is an individual contributor role with no direct reports.

Join us in our mission to bring people together through shared experiences by building digital tools for performing arts organizations.

We get shit done, move fast, and are constantly learning and adapting. We embrace low process and high trust to navigate change and figure out what works.

We don’t think success is permanent. The moment you stop learning and improving, someone else catches up. For us, success is a sum of small efforts, including trial and error, so we move at an unrelenting weekly pace.

In order to grow as a company and individually, discomfort is necessary so we can continue exploring new ideas and push ourselves to build quality tools to offer the best solutions for our customers.

If you prefer a hand‑holding environment where everything is black and white, that’s not us. If you move without being pushed and can thrive in controlled chaos, Ludus is the place for you.

You’ll help launch products used by thousands of performing arts organizations and work directly with company leadership, with a real voice in how Ludus tells its story.

Time generally breaks down as 40% Product Marketing, 30% Customer Marketing, 20% Content and Social, and 10% Special Projects such as launches, conferences, and sales enablement.

• Own go‑to‑market execution for every new product and feature launch, from brief to go‑live.
• Turn product strategy into messaging customers actually understand.
• Research the market and competitors to sharpen positioning and adoption campaigns.

• Build and maintain a repeatable customer proof engine, turning interviews into case studies, video, and sales assets.
• Work with Customer Success to create product updates, launch emails, and educational campaigns that help customers get more from Ludus.
• Partner with the outreach and engagement team on retention and advocacy campaigns that turn customers into references.

• Develop content that supports executive thought leadership and customer education.
• Help shape website messaging and content when needed.

• Work closely with Design, Video, Content, Outreach, Product, Sales, and Customer Success to align messaging and bring launches to life. You’ll own the outcome while collaborating with specialists across the company.

• Comes up with the idea, writes the brief, and ships the work.
• Gets real satisfaction from taking something that’s twenty percent finished and doing the work to get it ready for customers.
• Uses AI tools thoughtfully to research faster, test ideas, and produce better work without sacrificing quality.
• Comfortable with Mac computers and picking up new technology.

• Writes launch messaging, product pages, emails, case studies, and sales materials most weeks.

• Interviews customers without flinching and turns what they hear into finished work.

• Runs a launch, a case study, and a content calendar at the same time without dropping one.

• Genuinely curious about the market Ludus serves and the people who run performing arts organizations.

• Three or more years in product marketing, customer marketing, content marketing, communications, or a combination of those.
• SaaS and small company experience preferred.

• Hub Spot experience.
• Competitive analysis and customer…