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Demand Marketing Lead — Multi-Channel
Job in
Lansing, Ingham County, Michigan, 48908, USA
Listed on 2026-07-17
Listing for:
Cengage Group
Full Time
position Listed on 2026-07-17
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager -
Management
Job Description & How to Apply Below
Cengage Group seeks a Senior Manager, Demand Marketing (ELL) to lead the strategy and execution of integrated demand programs across owned, paid, and earned channels. You will guide a team of marketers to drive awareness, engagement, and pipeline growth for Cengage and its portfolio.
The role translates GTM priorities into effective demand programs, partners with Sales and Revenue Operations, and drives measurable outcomes through data‑driven optimization and collaboration across Marketing teams.
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