Media Supervisor, Programmatic
Listed on 2026-07-17
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Marketing / Advertising / PR
Digital Marketing
Overview
The Programmatic Supervisor is responsible for overseeing the day‑to‑day execution, optimization, and performance of programmatic digital media campaigns across channels such as display, online video, CTV, audio, native, and emerging digital formats. This role serves as a key campaign lead, helping translate client objectives into strong programmatic media recommendations and ensuring campaigns are set up, managed, monitored, and optimized to deliver against business goals.
The Supervisor will work hands‑on within DSPs such as The Trade Desk, DV360, Yahoo DSP, Amazon DSP, or similar platforms, while also guiding junior team members through campaign setup, QA, pacing, reporting, troubleshooting, and optimization best practices.
This individual will partner closely with internal strategy, analytics, ad operations, account, and creative teams to ensure programmatic plans are executed accurately and efficiently. The Programmatic Supervisor is expected to understand campaign performance, identify trends, surface insights, and provide clear recommendations that improve media effectiveness. They should be comfortable managing multiple campaigns or work streams at once, communicating with internal stakeholders and platform partners, and helping simplify complex programmatic concepts for broader teams or clients.
In addition to campaign management, the Programmatic Supervisor plays an important role in training, mentoring, and supporting coordinators and other junior team members. This role requires strong attention to detail, analytical thinking, problem‑solving skills, and a proactive approach to both campaign performance and team operations. The ideal candidate has a strong foundation in programmatic buying, hands‑on platform experience, and the ability to balance executional oversight with strategic thinking as they help drive high‑quality work across the team.
Responsibilities- Manage junior team members responsible for the client's media buys in the DSPs
- Direct the execution of programmatic deliverables to meet/exceed expectations
- Solid knowledge of the programmatic landscape – system setups on both DSPs, SSPs, publishers, etc.
- Develop, grow, and maintain relationships through exceptional client service
- Contribute to creation of action plans for achieving and measuring digital media success, including optimization strategies to achieve key KPIs
- Advocate for the value of programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
- Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
- Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
- Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
- Demonstrate a deep technical understanding as well as problem‑solving and intervention when necessary
- Partner with analytics team on campaign measurement reporting and insights generation
- Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Lead and assist in coaching, managing, and educating a team of coordinators and planners
- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 5+ years of directly related experience in the programmatic media space
- 2+ years of experience managing a team
- Working knowledge in technologies such as The Trade Desk, Double Click Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
- Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
- Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently…
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