Marketing and Communications Manager

Position Summary

The Michigan Association of Administrators of Special Education (MAASE) is seeking a full-time Marketing and Communications Manager to lead the organization’s marketing, communications, and brand management efforts. This is a new position.

This position will support both MAASE’s internal communications and the growth of its consulting, professional learning, membership, events, and fee-for-service initiatives. The Manager will help implement MAASE’s strategic plan by developing coordinated marketing strategies, creating compelling content, managing digital platforms, and supporting the organization’s go‑to‑market efforts.

This is a hands‑on position for someone who can think strategically, manage multiple projects, and create polished communications across a variety of platforms.

• Develop and implement marketing plans for MAASE programs, services, events, membership, consulting, and strategic initiatives.
• Support go‑to‑market planning for new and existing services, including audience identification, messaging, campaign timelines, and promotional strategies.
• Collaborate with staff, consultants, committees, and partners to align marketing efforts with organizational priorities.
• Maintain an organization‑wide marketing and communications calendar.
• Track campaign results and recommend improvements.

• Write, edit, and produce content for newsletters, email campaigns, websites, social media, presentations, publications, and promotional materials.
• Maintain a consistent organizational voice, visual identity, and brand across programs and platforms.
• Create or coordinate logos, graphics, one‑pagers, brochures, prospectuses, slide decks, event materials, and other branded resources.
• Gather and share stories, testimonials, outcomes, and examples that demonstrate MAASE’s impact.
• Coordinate with printers, designers, photographers, videographers, and other vendors as needed.

• Create and update webpages and landing pages for programs, events, membership, consulting services, and organizational initiatives (Novi is our website platform and AMS).
• Manage newsletters, email campaigns, audience lists, and engagement reporting.
• Develop, schedule, and monitor social media content across organizational platforms, working cooperatively with the Manager of Events and Community Engagement.
• Use website, email, and social media analytics to improve content and engagement.

• Develop promotional plans and materials for conferences, professional learning, consulting services, and other organizational offerings.
• Coordinate pre‑event, onsite, and post‑event communications in partnership with the Manager of Events and Community Engagement.
• Support the design and content of event platforms, registration pages, presenter and exhibitor materials, and participant communications.
• Develop campaigns supporting membership recruitment, engagement, retention, and renewal.
• Support sponsorship, partnership, and non‑dues revenue marketing.

• Create marketing tools that clearly communicate MAASE’s consulting services, expertise, and value.
• Develop service descriptions, capability statements, presentations, case studies, landing pages, and outreach campaigns.
• Support lead generation and follow‑up by creating organized marketing materials and communication processes.
• Collaborate with leadership and consultants to package and promote new services.

• Develop and maintain templates, workflows, standard operating procedures, content calendars, and digital asset libraries.
• Manage multiple projects, deadlines, and stakeholders using Asana and other organizational tools.
• Maintain organized files and documentation for recurring marketing and communications work.
• Use artificial intelligence and automation tools responsibly to improve efficiency and quality.
• Participate in staff meetings, planning sessions, events, and other organizational activities.
• Perform other related duties as assigned.

• Bachelor’s degree in…