VP of Brand and Events

Thomson Reuters offers marketing professionals the unique opportunity to work with trusted, globally recognized brands across diverse professional sectors (legal, tax, accounting, news media) while leveraging cutting-edge data analytics and AI-powered marketing tools to create meaningful impact for critical professional audiences worldwide.

Combining global scale with career growth opportunities, a collaborative culture that integrates marketing closely with product and sales teams, competitive benefits, flexible work arrangements, and significant investment in professional development - all within a stable, innovative organization that operates in over 100 countries and empowers the professionals who shape our world.

The VP of Brand and Events is an executive leadership position that will report directly to the Chief Marketing Officer (CMO). The role will oversee a high-performing team of 30+ brand and events professionals and lead our brand assets, major events and sponsor ships functions. Including financial oversight of the Brand Marketing organization and operating metrics.

This position involves close collaboration with the broader Marketing Leadership Team and other organizational groups. The role is responsible for developing strategies to elevate key brands and launch marquee enterprise campaigns, contributing to marketing, communication and customer experience initiatives at the Enterprise level in partnership with our segments and regions.

Given the high visibility of this work, exposure to senior leadership, and close collaboration with marketing leadership and cross-functional leaders, this position offers a great platform for an amazing marketing and brand professional.

The role collaborates with Marketing and Communications teams to develop strategy and deliver programs that build awareness of our master brand and demonstrate its depth and strength across all market sectors, leveraging cross-functional expertise to identify new growth opportunities and support business objectives.

This is a hybrid role that will be based in our hub location in Zug, Switzerland. Only candidates currently based in Switzerland or willing to relocate to Switzerland will be considered for the role.

In this role as The VP of Brand and Events, you will:

• Develop strategies to advance brand value through key marketing and communications programs that positively impact sales and retention efforts
• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance
• Support employee communications programs that encourage staff to embrace, live and promote the brand
• Develop purpose-driven brand narratives aligned with corporate goals and initiatives
• Develop proactive brand protection strategies through online monitoring programs and defensive trademark and domain name registrations, working with Legal Services to challenge potentially competing marks and ensure swift action against brand infringements
• Establish guidelines and standards for brand, trademark, and trade dress usage across the organization, solution partners and third parties, monitoring compliance
• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience
• Develop measurement strategies for brand attributes including awareness, familiarity, consideration and preference relative to competitors worldwide
• Generate awareness and consideration through strategic marketing campaigns across paid and owned media channels, aligned with marketing segments to drive conversion activities
• Identify and manage key enterprise sponsor ships that elevate brand recognition and increase awareness among prospects and customers
• Lead events and tradeshow strategy, communications platforms and event management for both face-to-face and virtual events targeting internal and external audiences
• Drive hybrid event strategies and immersive digital experiences to maximize engagement and ROI
• Execute crisis communications and brand reputation management strategies when needed

• Senior-level marketing professional with strategic, business-focused mindset and effective communication abilities
• Ability to inject disciplined and innovative thinking into business operations using advocacy, negotiation and presentation skills
• Experience in product brand management within similar industry environments, preferably professional services or SaaS brands
• Experience with Account-Based Marketing (ABM) for B2B professional services
• Strong measurement and analytics experience with ability to define and measure appropriate brand metrics, including marketing attribution and ROI modeling
• Proven track record managing high-profile brands using integrated marketing approaches including PR, events, digital marketing, direct marketing, and promotional activities
• Global brand portfolio management experience (not just single brands)
• Demonstrated success in global marketing environments
• Crisis communications and brand reputation…