Creative Director

Creative Director

Status:
Full-time, Exempt (with benefits)

Location:

Southfield, MI

This is an opportunity to shape how people experience the Make-A-Wish mission, from a family’s story and a donor campaign to a signature event that inspires a room to act. You will bring strategy, imagination, and disciplined execution together to create meaningful emotional connection and measurable engagement.

At Make-A-Wish Michigan, we create life-changing wishes for children with critical illnesses—wishes that bring hope, strength, and joy when families need it most. Founded in 1984, our work is driven by compassion, creativity, and the belief that a single wish can be a powerful turning point.

Together with our staff, volunteers, donors, and community partners, we are united by one purpose: to make the impossible possible, one wish at a time. We are committed to a workplace where diverse perspectives are valued and every team member feels respected, supported, and connected to our mission.

The Creative Director leads the creative vision and storytelling strategy for Make-A-Wish Michigan. You will transform wish stories, fundraising initiatives, campaigns, and events into compelling experiences and communications that strengthen brand awareness, deepen engagement, and inspire action.

Working across the organization, you will develop innovative concepts that bring the mission to life through immersive experiences, strategic storytelling, visual communications, donor engagement initiatives, and signature events. As the organization’s creative leader, you will ensure creative work is distinctive, emotionally resonant, and aligned with brand standards.

• Lead the creative vision for organizational campaigns, fundraising initiatives, mission storytelling, and engagement efforts.
• Develop original concepts and creative frameworks that strengthen brand awareness, trust, and community engagement.
• Create consistency across events, campaigns, donor communications, wish storytelling, and organizational initiatives.
• Identify opportunities to elevate the brand experience and deepen emotional connection with key audiences.
• Serve as a strategic creative partner to executive leadership and cross-functional teams.

• Lead the creative development of signature fundraising events, donor experiences, and mission-focused experiences.
• Translate event themes into integrated experiences that combine storytelling, visual direction, audience engagement, physical design concepts, and memorable experiential moments.
• Develop creative briefs, concept presentations, mood boards, and experience frameworks that guide execution.
• Partner with event leadership so creative concepts advance fundraising, stewardship, and engagement objectives.

• Develop creative approaches that communicate the impact, urgency, and transformational nature of the Make-A-Wish mission.
• Partner with Mission, Development, Outreach, and Executive leadership to identify and elevate meaningful stories.
• Build storytelling frameworks for fundraising campaigns, donor engagement, corporate partnerships, and community awareness.
• Ensure stories are communicated in authentic, compelling, and mission-centered ways.

• Collaborate with Development, Mission, Outreach, Events, Operations, and Executive leadership to support organizational goals.
• Translate ideas generated through collaborative planning into actionable creative concepts and implementation plans.
• Support board, executive, and strategic initiatives through creative communications and experience design.

The responsibilities above describe the essential functions of the role and are not intended to be an exhaustive list of all duties.

• Bachelor's degree in Marketing, Communications, Creative Strategy, Design, Event Production, Journalism, Public Relations, or a related field; equivalent experience will be considered.
• At least seven years of progressive experience in creative leadership,…