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Performance Marketing Lead: Paid Search & Growth
Job in
Lansing, Ingham County, Michigan, 48900, USA
Listed on 2026-08-11
Listing for:
Pearson
Full Time
position Listed on 2026-08-11
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
Pearson is seeking a Lead Specialist, Performance Marketing to own day-to-day paid search execution across Google Ads, Microsoft Ads, and SA360. You will lead a team, partner with agencies and internal analytics, and continuously optimize campaigns to improve enrollments and efficiency.
The role requires 7+ years of SEM, deep analytical skills, and proficiency in Excel, GA, and tagging. You will drive testing, automation, and cross-functional collaboration to achieve measurable outcomes.
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