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Data-Driven Paid Search Specialist
Job in
Lansing, Ingham County, Michigan, 48900, USA
Listed on 2026-08-12
Listing for:
Pearson
Full Time
position Listed on 2026-08-12
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollment of educational products and new student growth.
The role reports to the Principal, Performance Marketing and collaborates with internal teams and agency partners to optimize bids, budgets, and targeting while reporting on performance and opportunities.
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