Digital Marketing Manager

Job Title:

Digital Marketing Manager

Director of Marketing

For more than 50 years, DTN has been one of Michigan's leading property management, construction, development, and ownership companies of multifamily properties. DTN seeks to create and deliver unique experiences for those choosing a DTN home or apartment.

The Digital Marketing Manager is responsible for the implementation, oversight and troubleshooting of various marketing-related software programs and digital marketing strategy within DTN. This role requires being adept at enhancing brand awareness, driving traffic to more than 100 property websites as well as the company website and maintaining a social presence across all digital channels. This role also focuses on driving qualified leads, improving conversion performance, enhancing resident experience, and supporting operational efficiencies through digital tools and analytics.

• Collaborate with Operations and Executive Leadership to align marketing initiatives with occupancy, revenue, customer experience, and portfolio performance goals.
• Coach, and support onsite teams on digital marketing platforms, CRM systems, reputation management tools, AI technology, reporting tools, and marketing best practices.
• Support digital marketing strategy, campaign execution, launch planning, and performance reporting.
• Assist with annual marketing budget planning, forecasting, vendor evaluations, and performance reviews.
• Develop, manage, and monitor digital marketing budgets while ensuring efficient allocation of resources and achievement of portfolio performance goals.
• Analyze portfolio performance data and provide strategic recommendations regarding budget allocation, marketing initiatives, operational improvements, campaign optimization, and revenue growth opportunities.
• Develop, maintain, and distribute recurring reporting on website traffic, lead sources, advertising performance, conversion metrics, occupancy trends, reputation scores, SEO rankings, and marketing return on investment.
• Oversee listing accuracy, content quality, and performance across internet listing services including , Zillow, , Apartment List, Apartment GEO Fencing, and future listing partners.
• Manage relationships with third-party marketing agencies, advertising partners, technology vendors, and internet listing service providers to ensure performance expectations and deliverables are achieved.
• Monitor lead volume, cost per lead, cost per lease, conversion rates, occupancy impact, campaign performance, and return on investment while providing recommendations for optimization.
• Audit and adjust Google Ads, geofencing campaigns, creative assets, and advertising strategies based on performance, portfolio needs, and return on investment.
• Social Media
  - Drive traffic through optimized organic and paid social campaigns, backlink strategies, and ongoing monitoring of corporate and property social media channels.
• Oversee and manage the DTN Perks Program, including mailbox management, vendor relationships, commission reconciliation, and payroll coordination.
• Manage monthly marketing checklists and updates, including website updates, business listing management, office hours updates, and digital asset maintenance.
• Oversee DTN's reputation management program through Soci, including review responses, Customer Service, portfolio standards, escalation procedures, resident feedback analysis, and reputation performance reporting.
• Maintain and update troubleshooting guides, resources, and best practices for site teams using primary software platforms and marketing processes.
• Develop and facilitate training programs for marketing technology platforms including ChatIQ, CRM IQ, reputation management platforms, social media, and digital leasing tools.
• Manage and troubleshoot DTN's online leasing efforts, including online leasing documents, forms, and addendums.
• Manage WeCare inquiries from residents, coordinate with leasing offices regarding fees, leases, and community policies, and support resident feedback responses with Operations and property teams.
• Support mass emails from the corporate level for campaigns, updates, and announcements, as directed.
• DTN Resident App
  - Management of the Rent Cafe White Label app for the DTN Resident App experience. Troubleshoot app functionality and discrepancies from the resident portal.
• Evaluate emerging technology, artificial intelligence, and…