Vice President of Marketing and Public Relations

Description

Employment Type: Full-Time, Hybrid #LI-HYBRID

We're committed to supporting your well-being and work-life balance through a robust benefits offering:

• Medical, dental, and vision insurance to keep you and your family healthy.

• 401(k) with company match, life insurance, and disability coverage.

• Generous paid time off (PTO), paid holidays, and paid parental leave.

• Learning and development programs, plus tuition reimbursement to support your career journey.

• Free Telemedicine
• Employee Assistance Program (EAP)
• Wellness initiatives
• Paid Community Action Volunteer Hours

* Parental Leave and Tuition Reimbursement are available after one year of service

Accountable for planning, development, and implementation of all of the credit union’s marketing strategies, marketing technology tools (e.g., marketing automation platform and ancillary digital communication tools), marketing communications and public relations activities, both external and internal. Oversees the development and implementation of all support materials and services for the credit union in the areas of marketing, communications and public relations Directs the efforts of the marketing, communications and public relations team and coordinates at the strategic and tactical levels with the other functions of the Organization.

Oversees the strategy and deployment of all charitable giving and other social mission related functions, including the Advia Foundation, nonprofit organization partnerships, and community sponsor ships. This position aids in efforts to meet the strategic goals of the credit union, including providing outstanding service to internal and external members as defined by living and demonstrating the core values of the credit union;
Act with Integrity, Drive Progress, Build & Strengthen Relationships and Keep People at the Core.

Advia is a fast-growing Credit Union that is positioned in the top 3% of credit unions across the United States. We serve almost 200,000 members with assets over $4 Billion. We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages. We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations.

The work environment at Advia is fast-paced, performance based, and fun infused. We certainly live by the saying "work hard, play hard." As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co-workers and engaged managers.

• Provides strategic vision and leadership to managers and individual contributors in their downline by inspiring and building a high-performing team. This includes but is not limited to maximizing productivity, efficiency, and innovation within the scope of the departments responsibility while staying connected to the credit union's strategic vision, mission, and goals. Cultivates a learning environment that supports professional development, continuous skill building, and career growth.
  
  Promotes collaboration and effective communication within the team and across departments.
• Develops and manages the annual marketing and promotional budget associated with external advertising, market entry tactics, new member acquisition, and member engagement.
• Contributes to the strategic development process, working with other senior leadership on the development and management of key scorecard initiatives (e.g., social mission and member sentiment/growth), and organizational updates to the full team.
• Oversees the relationship management of marketing related vendors, including but not limited to media purchasing agency, print vendors, and marketing technology vendors (e.g., marketing automation platform).
• Oversees all new digital communication tactics, including social media engagement tools as well as innovative tactics such as SMS (text), push…