Senior Director, Product Marketing

Senior Director, Product Marketing

is seeking a Senior Director of Product Marketing to define and lead how we bring our solutions and market perspective to life. This role sits at the center of our growth strategy—translating product innovation, professional services capabilities, and transformation expertise into compelling market narratives that drive adoption across CPA firms.

• Define and lead ’s product and solution positioning across Tax, Advisory/CAS, and Audit.
• Develop clear, differentiated “why change / why us” messaging grounded in market trends, buyer needs, and competitive dynamics.
• Translate complex product capabilities and transformation strategies into compelling, client‑facing narratives.
• Ensure consistency and alignment of messaging across all solution areas, channels, and touchpoints.

• Shape and evolve ’s point of view on firm transformation across key practice areas.
• Build structured messaging frameworks that connect market drivers (AI, talent, standards evolution, business model change) to  solutions.
• Partner with internal SMEs to convert domain expertise into scalable, repeatable messaging assets.

• Own the product marketing lifecycle from positioning through enablement and launch.
• Develop segment‑specific messaging for Top 100, Top 500, and growth‑oriented firms.
• Support go‑to‑market initiatives including campaigns, events, executive briefings, and sales pursuits.

• Partner closely with Product Management, Professional Services, Growth and Transformation leaders to align product direction with market messaging.
• Collaborate with  Communications to ensure alignment with corporate voice, tone, and brand standards.
• Coordinate with partner product and marketing teams (e.g., technology providers) to align joint messaging and positioning.
• Support Sales and Account Management teams with messaging, content, and strategic deal support.

• Lead development of high‑impact content including executive briefs, solution overviews, thought leadership, and sales enablement materials.
• Equip internal teams with clear, consistent messaging and positioning frameworks.
• Ensure messaging supports both enterprise‑level conversations and practitioner‑level adoption.

• Operate as a senior individual contributor while establishing the foundation for a scalable product marketing function.
• Define future team structure, priorities, and capabilities as the function grows.
• Mentor and guide cross‑functional contributors to elevate overall messaging quality and consistency.

• 8+ years of experience in product marketing within SaaS, AI, or technology‑driven environments.
• Proven ability to develop and execute value propositions, positioning, and go‑to‑market strategies for complex solutions.
• Experience translating technical capabilities and professional services offerings into clear business value narratives.
• Strong understanding of enterprise buying dynamics, including executive stakeholders and decision‑making processes.
• Experience working cross‑functionally with Product, Sales, Marketing, and Services organizations.
• Demonstrated ability to operate both strategically and hands‑on in a high‑growth, evolving environment.
• Excellent communication and storytelling skills, particularly in executive‑facing contexts.

• Experience in fintech, accounting, or financial services technology.
• Familiarity with professional services, consulting‑led sales, or transformation‑oriented offerings.
• Exposure to AI‑driven solutions and their impact on business processes and operating models.

• ’s market…