Public Relations Specialist II - Senior

Thank you for your interest in the BWL. We think you'll find it a rewarding and nurturing place to grow your career.

Starting Salary Range: $78,100.00 - $93,800.00

The Lansing Board of Water & Light (BWL) is looking for a self-starter to join its award-winning Public Relations & Marketing Department. Responsible for corporate communications, the department develops and maintains BWL’s corporate voice across internal communications and external customer relations while respecting and promoting diversity, equity and inclusion. Reporting to the Public Relations & Marketing Manager, the Public Relations Specialist will work closely with departments throughout the company, including Government and Community Relations and Customer Operations.

The ideal candidate is passionate about public relations and can pivot seamlessly between developing creative and engaging social media content, managing corporate communications initiatives and responding to media inquiries during a crisis. The Public Relations Specialist is responsible for supporting a wide range of public relations and corporate communications initiatives designed to build and strengthen BWL’s brand among employees, customers and external stakeholders.

The position may be filled at the Public Relations Specialist II or Senior Public Relations Specialist level, depending on the candidate’s qualifications, experience and demonstrated level of responsibility.

• Keep a pulse on social media trends to create relevant and engaging social media content while building and strengthening the BWL brand online.
• Assist with updating BWL’s external website content.
• Utilize online monitoring tools and reporting platforms to create media reports, dashboards and other analysis as needed.
• Support media relations activities under the direction of the Public Relations & Marketing Manager, including responding to media inquiries, coordinating media interviews and staffing media interviews.
• Write, develop and manage approvals for fact sheets, the internal quarterly magazine, customer bill inserts, awards submissions and other communications materials.
• Produce well-crafted, compelling written content for communications and marketing initiatives.
• Support and develop internal communication channels, including BWL’s internal digital signage network and weekly announcements.
• Successfully manage complex, fast-moving and unexpected communications challenges.
• Assist with general administrative support for communications department activities, including company event photography, records retention and maintaining constituent contact lists.
• Work closely with stakeholders throughout the organization to ensure brand, voice and messaging consistency.
• Perform other duties as assigned or necessitated by the needs of the department.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to remain in a stationary position for the majority of the working day. The person in this position needs to move about inside the office environment.

Constantly operates a computer and other office equipment. Ability to adjust focus, especially due to concentration on a computer screen. Must communicate frequently with other departments and employees both verbally and in writing. May need to lift and carry up to 30 pounds and/or position the body to reach items on the floor/ below the knee level or reach above head.…