Social Media Manager

• We’re looking for a Social Media Manager to build and scale Dutch’s social presence into a high-impact growth and brand channel
• You’ll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency
• Own and execute Dutch’s social strategy across Facebook, Tik Tok, Instagram, You Tube Shorts, and emerging platforms
• Create and publish high-performing content (short-form video, static, reactive, and trend-based)
• Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
• Manage content calendar aligned to campaigns, launches, and cultural moments
• Drive engagement through community management (comments, DMs, conversations)
• Identify trends, memes, and cultural moments to create timely, relevant content
• Collaborate with Growth to test paid amplification, whitelisting, and creator content
• Work with PR and Partnerships on influencer and celebrity integrations
• Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
• Support lifecycle and cross-channel content (email, SMS, landing pages) as needed
• You’ll build and scale Dutch Vet’s social presence
• Your work will directly impact brand awareness, engagement, and acquisition
• You’ll operate at the intersection of brand, performance, and culture
• You’ll help define how pet care shows up in modern media
• The chance to make a meaningful impact on pets (and their people)
• You’ll make trusted veterinary care more accessible to millions of pet parents

This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance

Strong creative instincts with an eye for what performs vs. what looks good Ability to move fast, test, learn, and adapt in a high-growth environment

Deep understanding of Tik Tok, Instagram Reels, and short-form video trends3–6 years of experience managing and growing social media for a brand

Proven ability to create content that drives engagement, growth, and subscriptions

Willingness to take chances, disrupt and try new things

Strong writing and communication skills with attention to tone and brand voice

Strong project management and analytic skills

Data-driven mindset comfortable using insights to iterate quickly

Experience working cross-functionally with Growth, Creative, Product, and PR teams

Experience in consumer, health, pet, or subscription businesses

Experience with influencer/creator partnerships and whitelisting

Familiarity with performance marketing and paid social

Experience launching or scaling a brand’s social presence