SEO Specialist

Description

We Play to Win!

Big goals. Big achievements. Big impact.

Service Master® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Location:
Work is performed in a hybrid setting with 2 days a week in our office in Lansing, MI

Join our team as an SEO Specialist!

Two Men and a Truck is seeking an SEO Specialist to bring focus on our SEO and AEO strategies. In this role you will plan, create, oversee, and implement all aspects of our overall SEO strategy. You will hit the ground running with full support from internal teams, from content, web products, and our web coordinators. You will have support from multiple brands and verticals within our larger portfolio at Service Master Brands.

• Develop, manage, and implement comprehensive SEO and AEO strategies across brand websites and digital channels.
• Collaborate with content and marketing teams to ensure consistent brand messaging, content optimization, and digital visibility.
• Support local SEO initiatives across franchise locations, providing training, resources, and quality oversight to internal teams.
• Conduct comprehensive SEO audits to identify technical issues, optimization opportunities, and areas for improved search performance.
• Manage off-page SEO efforts, including Google Business Profiles, local listings, and other digital presence initiatives.
• Partner with web product and analytics teams to implement SEO initiatives and deliver content performance, rankings, and reporting insights.
• Monitor Google Search Console and Bright Edge data to evaluate indexing, rankings, and emerging search trends, while maintaining white-hat SEO best practices and adapting to changes in Google search.

• Bachelor’s degree in Marketing, Advertising, or related field preferred, with 3+ years of SEO experience.
• Proficiency with content management systems such as Drupal or Word Press and SEO tools including SEMrush, Ahrefs, or Bright Edge.
• Strong written and verbal communication skills, with the ability to coach, teach, and lead others.
• Strong analytical and data-driven decision-making skills, including knowledge of Google Analytics and digital marketing terminology.
• Highly detail-oriented and organized, with the ability to manage multiple projects, resources, and priorities while maintaining accuracy and quality.
• Advanced proficiency in Microsoft Office and report generation, with a strong commitment to the TWO MEN AND A TRUCK® Core Values.

Service Master® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales:
Service Master Restore®, Service Master Clean®, Merry Maids®, TWO MEN AND A TRUCK®,andTWO MEN AND A JUNK TRUCK®.

While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when…