Marketing Operations Manager

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Professional Clinton Township, Clinton Township, MI, US

Salary Range: $95,000.00 To $ Annually

Marketing Operations Manager

Remote (U.S.) or Hybrid in Seattle, WA or Clinton Township, MI | Reports to Director, Global Marketing | Global Scope

Build. Optimize. Scale.

If you thrive in the details and the big picture, this role is for you.

Quickparts is hiring a Marketing Operations Manager to build and manage the systems, processes, and analytics infrastructure that support our global go-to-market strategy. This is not a desk-only role. You will own our CRM, partner across Marketing, Sales, and Customer Success, and drive scalable, measurable impact across the marketing funnel.

You will own our CRM platform, personally lead campaign operations, and be the driving force behind the data integrity and reporting infrastructure that powers our global marketing engine.

Why This Role Matters

Our Marketing Operations function is critical to data integrity, campaign execution, and cross-functional alignment. As Marketing Operations Manager, you will:

Own and evolve the global CRM (Hub Spot)

Drive hands‑on campaign execution and optimization

Build systems that scale with growth

Serve as the primary liaison between Marketing, Sales, and Customer Success

Be the owner of attribution, analytics, and funnel reporting

What You'll Do

CRM Management (Hub Spot)

• Maintain and evolve the global CRM (Hub Spot), ensuring structural integrity, data accuracy, and usability across teams
• Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
• Lead training and documentation to support adoption and consistency
• Manage CRM data hygiene, enrichment, and synchronization with ERP (Net Suite) and related systems
• Oversee ongoing governance and platform development to meet evolving GTM requirements

Marketing Operations & Campaign Enablement

• Collaborate with demand generation and content teams to support campaign planning, execution, and optimization
• Manage campaign execution including segmentation, lead routing, forms, workflows, and A/B testing
• Identify performance improvement opportunities across the funnel, from initial engagement to sales qualification
• Define and enforce UTM strategy and naming conventions for clean attribution and reporting
• Refine lead scoring models and lifecycle stages to improve conversion and handoffs

Analytics, Attribution & Optimization

• Develop and manage campaign performance dashboards in Hub Spot and Power BI
• Own marketing attribution tracking and evolve multi-touch attribution models in partnership with analytics teams
• Monitor funnel metrics, identify drop-offs, and recommend improvements
• Provide insights and performance reports to marketing, sales, and executive leadership

Tech Stack & Project Leadership

• Manage integrations across the marketing and sales technology stack (e.g., Hub Spot, Net Suite, webinar tools, enrichment, chat)
• Serve as point of contact for external integrators and technology partners
• Lead cross‑functional infrastructure and data projects that enhance GTM performance
• Maintain SOPs and documentation for scalability and consistency

What We’re Looking For

• 5+ years of experience in CRM administration, marketing operations, or revenue operations
• Expertise in Hub Spot CRM and Marketing Hub
• Experience with ERP integrations (preferably Net Suite)
• Familiarity with data visualization tools and campaign attribution models
• Strong knowledge of lead lifecycle management, scoring, and funnel reporting
• Demonstrated project management skills with multiple stakeholders and timelines
• Excellent…