Franchise Marketing Strategy Specialist
Job in
Lansing, Ingham County, Michigan, 48900, USA
Listed on 2026-10-03
Listing for:
The ServiceMaster Company, LLC
Full Time
position Listed on 2026-10-03
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Management, Social Media Marketing
Job Description & How to Apply Below
Description
TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives.
This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation.
The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.
What you will do:- Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
- Review marketing performance metrics and help identify opportunities for improvement.
- Assist franchisees in understanding marketing performance and return on marketing investment.
- Identify trends and share insights with franchisees and internal teams.
- Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
- Partner with Marketing Technology to support franchise website updates and local SEO improvements.
- Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
- Support development of marketing resources, playbooks, and training materials.
- Assist in delivering franchise marketing education through webinars, workshops, and conferences.
- Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
- 3–5+ years of marketing experience.
- Experience in digital marketing, local marketing, or franchise marketing preferred.
- Knowledge of digital marketing channels including PPC, paid social, and SEO.
- Ability to analyze marketing performance data and provide recommendations.
- Ability to manage multiple franchise relationships and projects simultaneously.
- Strong attention to detail and organizational skills.
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