Digital Commerce Manager

About The Kendall Group

The Kendall Group is comprised of eight divisions with 75+ locations in ten states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fitting products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee‑owned company.

Reporting to the Director of Marketing, the Digital Commerce Manager is a key member of the Marketing team. The Manager of Digital Commerce is responsible for shaping and delivering differentiated digital customer experience across Kendall’s e‑commerce platforms, Punch Out, other electronic business channels. This role is deeply customer oriented, partnering closely with the Sales organization to understand customer workflows, buying behaviors, adoption barriers, and opportunities for growth.

Working in tandem with the Digital Commerce Solutions Architect, this role translates customer and sales needs and leads the team to develop them into digital experiences, enhancements, and capabilities that make it easier for customers to do business with Kendall.

As a leader, model the following behaviors with your team: provide leadership, direction, growth, and mentoring; adhere to our company values of Success Beyond the Sale, Partnership as a Promise, We Do What We Say, Legacy of Impact, and Purpose-Driven Progress; invest in self‑growth through continuous improvement, learning, and development.

Serve as the primary advocate for the customer’s digital experience, ensuring our online channels align with customer workflows, expectations, and buying needs. Build strong working relationships with Sales Leadership, Account Managers, Category Managers, and Business Development teams to understand customer challenges, identify opportunities for digital adoption, and support customer‑specific requirements. Participate in key customer conversations, onsite visits, and sales meetings to gather insights, promote digital capabilities, and identify solutions that improve ease of doing business.

Partner with the Solutions Architect to translate customer requirements into digital commerce enhancements, integrations, and features.

Develop and execute increased customer engagement, adoption, and satisfaction strategies across e‑commerce, Punch Out, EDI, cXML, VMI, and mobile experiences. Map customer journeys and buying behaviors to identify gaps and friction points; lead initiatives to improve usability, navigation, search, and workflow alignment. Lead the creation of training, demos, playbooks, and communication materials that empower sales teams to confidently promote digital tools to customers.

Partner with Sales, Category Managers, and Marketing to promote key products, categories, manufacturers, and industry initiatives through digital channels. Support new product introductions and sales campaigns with enhanced online merchandising, content strategies, buyer journeys, and product data optimization. Oversee product data quality, associations, and digital merchandising practices to ensure customers can easily find the right products, accessories, alternates, and related items.

Coach the team to use analytics and VOC insights to monitor adoption trends, diagnose drop‑off points, optimize conversion, and strengthen customer loyalty. Drive digital adoption by leveraging the extended department to develop and execute increased customer engagement and satisfaction programs to improve retention and expand utilization of digital services.

Monitor B2B digital channel health, adoption, sales revenue vs. growth targets, engagement, and customer service performance; quickly identify and address problems or opportunities. Partner with the Solutions Architect to ensure functionality is aligned with customer needs, optimized for ease of use, and technically reliable. Develop and share KPIs and dashboards that highlight customer adoption, sales impact, engagement…