Sales Coach

Company Description American First Funding, formerly known as Lakeview Lending, is a growing mortgage company focused on making home financing straightforward and accessible. The organization emphasizes personalized service, guiding borrowers through every stage of the mortgage process with clarity and care. With over $150M in loans funded and a rapidly expanding client base, American First Funding offers team members the opportunity to contribute to meaningful financial milestones for customers.

The company’s mission is to help individuals and families achieve their home ownership goals through reliable, customer-focused lending solutions.

Role Description The Sales Coach role at American First Funding is a full-time, on-site position based in Michigan, United States. The Sales Coach will work closely with mortgage sales professionals to improve performance through coaching sessions, skill development, and process refinement. Daily responsibilities include observing sales interactions, providing constructive feedback, facilitating training workshops, and collaborating with leadership to align coaching strategies with business goals.

The role involves developing sales playbooks, monitoring key performance indicators, and supporting team members in meeting and exceeding targets while maintaining a high standard of customer experience. The Sales Coach will also assist in onboarding new sales team members and promoting a culture of continuous improvement and ethical sales practices.

Qualifications

• Strong sales coaching and mentoring abilities, including experience guiding individuals and teams to improve performance and achieve goals.
• Proficiency in sales processes and techniques, ideally within financial services or mortgage lending, with the ability to translate best practices into practical training.
• Excellent communication and interpersonal skills, with the capacity to deliver clear feedback, lead group training sessions, and build trust with diverse team members.
• Analytical skills to review sales metrics, identify trends, and recommend targeted coaching interventions and process improvements.
• Organizational and time management skills to manage multiple coaching engagements, training initiatives, and follow-up activities effectively.
• Demonstrated ability to work collaboratively with leadership and cross-functional teams in an on-site environment.
• Prior experience in a sales leadership, training, or coaching role; mortgage or broader financial services experience is highly beneficial.