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Area Sales Manager

Job in Lansing, Ingham County, Michigan, 48901, USA
Listing for: Altenloh Brinck and Co US, Inc
Full Time position
Listed on 2026-08-05
Job specializations:
  • Sales
    Outside Sales, Business Development, B2B Sales
Job Description & How to Apply Below

Area Sales Manager

Our Purpose & Culture:

At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform - solutions that make work safer, stronger, and more efficient. Our culture is guided by values that shape how we work and lead:

In Service to Others
- We put teammates, customers, and communities first.

Do the Right Thing
- We act with integrity, even when no one is watching.

We Get It Done
- We deliver on commitments with urgency, grit, and pride.

Empowerment
- We trust and equip each other to make decisions that drive  Positive
- We bring energy and optimism to every challenge.

Why This Role Matters The Area Sales Manager plays a critical role in expanding SPAX® market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels. This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy.

Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.

Our benefits include:

Free employee medical, dental, and vision insurance @ 30 days Eligible to participate in the company's incentive plan Employee referral ($2,000)
PTO @ 90 days Company match 401k @ 6 months

Your Role & Impact As Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory. You will:

Drive territory growth through new business development and expanded channel engagement

Build strong partnerships with dealers, distributors, and contractors to increase product adoption

Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events

Identify market opportunities and translate insights into actionable growth initiatives

Strengthen SPAX's brand presence and competitive positioning within the professional construction channel

Provide real-time market intelligence to sales leadership, marketing, and product teams

Territory & Market Development Develop and execute a territory growth strategy aligned with company sales objectives

Identify and pursue new dealer, distributor, and contractor opportunities

Expand SPAX® brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels

Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams

Sales Growth & Channel Expansion Drive profitable sales growth and increase product penetration across assigned markets

Strengthen stocking positions with distributors and dealers through relationship management and value selling

Convert contractors and end users through product demonstrations, training, and on-site engagement

Support distributor and dealer partners with sales enablement, product education, and field support

Field Activation & Product Advocacy Conduct jobsite demonstrations and product training sessions

Serve as a SPAX® brand ambassador by communicating product performance advantages and installation benefits

Support regional promotions, product launches, and marketing initiatives

Participate in trade shows, industry events, and contractor engagement activities

Market Intelligence & Business Insight Provide feedback on pricing, competitive activity, product needs, and emerging market trends

Analyze territory performance and identify opportunities to improve market penetration

Collaborate with leadership and cross-functional teams to refine strategies based on market insights

Essential Duties Operational Discipline & Collaboration Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting

Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution

Deliver regular updates on…

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