Director, Organic Search & AI - Brand

Director, Organic Search & AI Visibility (SEO, GEO, AEO) The Role

Our client is hiring a Director of Organic Search & AI Visibility to own traffic and revenue growth from Google Search and AI-driven answer engines across consumer brands.

This leader will be responsible for end-to-end strategy, execution, and optimization of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) for both traditional search and AI-generated answers.

The role will also lead content strategy and production for onsite and blog content, using AI and tools like Profound to grow qualified traffic, improve AI visibility, and support revenue growth across multiple brands.

• Develop and own traffic, revenue, and AI-visibility targets from organic search and answer engines across a portfolio of B2C brands; set and hit goals for sessions, new patients, assisted conversions, and share-of-answer by brand and product line.
• Build annual, quarterly, and monthly organic growth plans; prioritize initiatives across technical SEO, on-page optimization, GEO/AEO, and content to maximize marginal impact.
• Define core KPIs for SEO/GEO/AEO, including rankings, organic traffic, AI citations or mentions, share of answer, sentiment, and revenue influence, and report progress clearly to marketing leadership.

• Develop a holistic organic search strategy that covers classic SEO, technical optimization, and GEO/AEO tactics tailored to AI answer engines and Google AI search experiences.
• Own site architecture, internal linking, and on-page optimization for core commercial, informational, and program pages to improve crawlability, indexation, and relevance for high-value queries.
• Design and roll out AI-friendly content structures such as Q&A sections, FAQ modules, comparative tables, and concise summary blocks to improve extractability and citation likelihood in AI answers.
• Ensure strong schema coverage and technical foundations, including structured data and site quality signals, to support both SEO and GEO performance.

• Own the editorial calendar for onsite and blog content across brands, aligned to priority keyword clusters, real-world prompts, and patient journeys from awareness through conversion.
• Map real customer prompts and questions from search behavior, customer support, forums, and market signals into content opportunities that can win in both traditional SERPs and AI-generated answers.
• Build a content engine that leverages AI for ideation, outlines, drafting, optimization, and publishing while maintaining strong human review, clinical accuracy, and brand voice.
• Scale production of structured, citation-friendly articles, guides, FAQs, landing pages, and tools that answer specific questions clearly and authoritatively.

• Use Profound as the command center for GEO/AEO by monitoring brand visibility across AI-generated answer platforms.
• Translate Profound insights into concrete content, technical SEO, and messaging roadmaps that improve share-of-answer and brand representation in AI search.
• Connect Profound data with the broader SEO and analytics stack, including Google Search Console and GA4, to create a unified view of organic performance across traditional and AI environments.
• Continuously test and iterate using Profound and other AI-enabled workflows to refine content structures, topics, prompts, and optimization approaches.

• Build and run a rigorous experimentation roadmap across metadata, content formats, schema types, internal linking, and AI-specific optimization tactics.
• Systematically test and refine AI-generated content workflows, including prompt libraries, QA checklists, and model usage standards, to improve quality, speed, and compliance.
• Partner with analytics, product, engineering, and CRO teams to ensure organic and AI-driven traffic translates into incremental revenue through landing page optimization and funnel improvements.

• Operate organic search and AI visibility as a portfolio across brands;…