Lead Director, Commercial Product Execution National Accounts

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary As part of the Commercial Product and Experience organization, the Lead Director, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, within an assigned national account territory.

This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.

The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization.

The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location.

Key Responsibilities Drive Product Growth (New + Buy-Up Sales)
Own sales performance for assigned products, including:

New logo sales

Buy-up / upsell within existing customers

Partner with assigned national account sales and account teams to:

Identify target accounts and segments

Develop product-specific sales strategies and growth plans

Support pipeline development and deal advancement, including participation in client and broker discussions

Enable National Account Sales & Distribution Equip sales teams, brokers, and consultants with:

Clear value propositions

Competitive positioning

Client-ready messaging and materials

Delivery and support:

Sales training

Product education sessions

Market-facing presentations

Translate complex product features into simple, client-relevant benefits

Market & Customer Insights Maintain deep understanding of:

Market dynamics and competitive landscape

National account buyer needs

Gather voice-of-customer insights through:

Broker and consultant engagement

Client meetings and feedback loops

Provide insights to product management team to refine positioning, pricing, and packaging

Performance & Growth Management Track and manage key performance indicators:

Sales (new + buy-up)
Conversion rates

Revenue growth

Adoption / penetration rates

Identify performance gaps and implement targeted growth actions

Provide regular reporting and insights to leadership

Business Case & Strategy Input Contribute to:

Business cases

Product enhancements

Market expansion strategies

Provide field-driven input into product roadmap and prioritization

Ensure offerings align with customer demand and commercial viabilityQualifications
10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles

Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts

Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments

Experience working in close partnership with sales teams and product leaders in a matrixed environment

Strong written and verbal communication skills, including confidence supporting external client and broker discussions

Ability to translate product direction into commercially relevant messaging and practical sales execution

Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work Ability to operate independently and influence decisions without formal authority

Success Profile (What "Great" Looks Like)
Products achieve targeted new sales and buy-up growth

Sales teams are confident and effective selling the product

Clear, differentiated positioning resonates with clients and brokers

Strong feedback loop between market and product teams

Measurable improvement in penetration, conversion, and revenue

Education

Bachelor's degree preferred/specialized training/relevant professional qualification.

Pay Range The typical pay range for this role is:$ - $This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

This position also includes an award target in the company's equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague…