Associate Vice President of Marketing and Communications

Job Title

Associate Vice President of Marketing and Communications

Texas A&M International University

Public Relations/Marketing/Info Services

Commensurate

Laredo, Texas

Staff

The Associate Vice President, under general direction, directs division and departmental operations, initiatives, and activities. Oversees the division’s business or other major functional areas activities.

• Directs divisional and departmental projects, programs, initiatives, and operations.
• Assists the Vice President in division administration. Advises the Vice President on internal and external issues affecting the division operations. Serves as a member of the divisional leadership team.
• Collaborates with internal and external entities to facilitate initiatives, and coordinates special projects as assigned by the Vice President.
• Researches and identifies funding opportunities for division programs and initiatives.
• Drafts and administers relevant University policies, regulations, and rules. Monitors and analyzes state and federal legislative issues.
• Directs and assesses continuous improvement efforts.
• Leads the development and implementation of the division’s strategic plan, establishing division goals and objectives.
• Represents the Vice President, division and University internally and externally. Assumes additional supervisory and management responsibilities in the Vice President’s absence.
• Develops, administers, and advises the Vice on the annual budget process and provides guidance to division units.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

• Leads public relations, marketing, and creative services, including media relations activities.
• Directs brand management and oversees media relations and crisis communication strategies.
• Uses desktop publishing, project management tools, and content management systems to support operational needs.
• Produces high-quality written and verbal communications, including executive-level speeches and presentations.
• Cultivates and maintains strong relationships with media outlets, campus partners, and key stakeholders.
• Guides strategic planning and oversees budgeting and resource management processes.

• Education – Bachelor’s degree in Journalism, Communications, Business or related field.
• Experience – Ten years of progressively responsible management experience.
• Supervisory Experience – A minimum of three years of supervisory experience.

Knowledge of:

• Word processing, spreadsheet, presentation and database applications.
• Oral and written communication skills.

Ability to:

• Multitask and work cooperatively with others.

• Master's degree in a related field.
• Proficient at digital communication, developing web content plans, and creating multimedia productions.
• Utilizing a data-informed approach to make decisions about marketing and communication.
• Experience with marketing for enrollment and recruiting.
• Highly organized, quick, and able to manage numerous duties.
• Dedicated to professional standards, ethics, and confidentiality.
• Strong problem-solving and decision-making under pressure.
• Creative, adaptable, and innovative in fast-changing environments.
• Collaborative leader skilled in teamwork and conflict resolution.
• Detail-oriented with strong judgment.
• Create development plans for individual team members to support organizational needs.
• Facilitate knowledge sharing and cross-training within the team.

None

General Office Environment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This position generally supervises employees.

• Evening and weekend work may occasionally be…